Why Innovation in Technology Will keep the Legal Industry Relevant

Steve Jobs was the inception of the popularity of technology for everyday Americans in modern times. His innovative creativity that introduced technology into our everyday lives changed how the world views technology forever.

Legal technology platforms have revolutionized discovery strategy for lawyers, and it has also revolutionized how people store, create, edit, share, and present pertinent data for the directive of their office. The benefit of investment in legal technology for offices is immense because of the ability to generate a work product at a faster rate for a lower cost to the professional office and the client.

The rise of legal technology creates both a product market and a professional service market for legal professionals. The rise of legal technology will permit legal professionals to incorporate themselves into the professional sector in various ways that might mitigate the loss of opportunities in the legal sector.

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Technology, and more specifically the rise in significance of social media impacts legal professionals in various ways. Legal professionals, like other professionals can benefit from the vast accessibility of information already accessible on the internet, and they can also benefit from the opportunity to share their own opportunities and knowledge through various social media platforms. The opportunity to share information on the internet through various social media platforms creates a new type of professional presence that allows legal professionals to market themselves in a way that is more accessible to other legal professionals, employers, and the general public that perhaps have no formal legal background.

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The internet presence available to professionals through outlets like blogs permits legal professionals to market their innovative ideas and professional credentials to a broader audience. More specifically, blogging allows professionals to create a professional identity that is more public. Blogging allows professionals to gain access to a broader audience for their intellectual property, and it also provides professionals a chance to gain access to an audience that can potentially turn into a large follower base. An increased online presence in the digital era provides valuable opportunities for those that seek to increase awareness, increase an audience base for their professional identity, and a path to turn their resume and professional experience into a more public professional identity that can open doors to relevant opportunities in the future.

The noted success of Apple products in modern times demonstrates that the world at large embraces technology in a way that it never did before. Legal professionals must take advantage of the opportunity to create a public brand that they can market in order to stay relevant in world that values more accessible information through technological innovations such as the internet. Blogging is the perfect social media outlet to create a public professional presence that creates a professional identity that legal professionals can utilize to educate other professionals and market their professional strategy through a medium that is easily accessible to a more diverse and larger audience.

Ms. Tanu C. Esq. is a Seasoned Corporate Professional, Attorney, Published Writer, & Activist.