Now, the settlement offers allowances that provide Comcast the opportunity to provide content, and specifically content by NBCU, to other online distributors provided they enter into a contract with any of NBCU's peers. Finally, the settlement also has clauses that ensure other distributors the opportunity to play a role via ''a full linear feed from NBCU''. The end goal, of course, is to ensure that competitive efforts are not stifled.
Comcast would be prohibited from forcing unrealistic terms onto competitors, thereby keeping the negotiation avenues open. A ''rule book'', so to speak, was also proffered that keeps retaliation efforts virtually absent. The FCC's compliance guidelines must also be incorporated and the online media site, Hulu, will acquire management rights that Comcast now has control over and ownership of.
Varney assured media representatives that the new approach ''results in effective, efficient and consistent remedies'' and reiterates it was a team effort that consisted of the Antitrust Division, the U.S. Department of Justice and the Federal Communications Commission.