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The rule states that firms would be allowed to post client testimonials on their websites, as long as they are not posted on the home page and as long as the websites and the testimonials adhere to all of the other rules governing legal websites. The rule would only take affect in regard to the Internet and no other form of advertising.
Currently, the rule is awaiting a second approval by the bar and the Florida Supreme Court. At this time, the Florida bar is encouraging member input on the issue.
The emergence of the Internet as the information capital has led many bar associations to revisit the laws regarding attorney advertising on the web.
"We're trying to balance the public's right and opportunity to find out about lawyers, but at the same time protecting the public from things that are not true on the Web sites," Dennis Kainen, a Miami criminal defense attorney and a Bar governor, said in an interview with the Daily Business Review.
Lawyers in the state are thankful for the freedom they gain with the new rule. In the past, many attorneys practicing in Florida have feared losing their clients to attorneys in other states since those attorneys did not have to worry about such stringent advertising restrictions.
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