|BCG Attorney Search is the nation's largest and most geographically diverse recruiting firm specializing exclusively in permanent attorney placements. They currently have more attorney openings, in more practice areas and locations, than any other legal recruiting firm.
Two-and-a-half years ago the Legal Marketing Association had fewer than 1,000 members. Today, it has more than 2,400. Founded in 1985, the organization has experienced growth that has mirrored the growth of the acceptance of marketing by America's law firms.
Twenty years ago, most lawyers believed their work was somehow different from the rest of American business. The same tools, activities, and practices that characterized the competitive marketplace didn't apply to law firms or the practice of law. Today, that perspective has been turned upside down, paving the way for a revolution in the advertising, sale, and promotion of legal services.
A Brief History of the Marketing of Legal Services
In 1978, the U.S. Supreme Court decided lawyers had a right to advertise their services using television, radio, and newspapers. The decision sought to ensure that America's legal system
would be accessible to everyone-not just those with the means and influence to procure the best available legal services. The Court believed competition among law firms would ultimately result in better service and lower cost.
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