Legal Staff Marketing in Philadelphia, PA

Law Firm

Philadelphia, PA

Legal Staff Marketing in Philadelphia, PA

Legal Staff

Min 6 yrs required

No

Job Title: Manager of Digital Campaigns - Disputes

Experience: Minimum 6 years' experience in marketing, business development, or communications

Salary: Competitive salary based on experience

Location: Remote (Austin, TX, Atlanta, GA, Raleigh, NC, Reston, VA, Dallas, TX, Tampa, FL, Wilmington, DE, Minneapolis, MN, Phoenix, AZ, Houston, TX, Philadelphia, PA, Boston, MA, Miami, FL)

Type: Full-time

Posted: Today

Job Requisition ID: R2025-757

H1: Join Our Team at DLA Piper as a Manager of Digital Campaigns - Disputes

H2: Drive and Execute Digital Marketing Strategies for Disputes Practice Groups at a Leading Law Firm

Law firm DLA Piper is seeking a highly motivated and experienced Manager of Digital Campaigns - Disputes to join our dynamic team. As a global law firm, DLA Piper is committed to providing exceptional legal services to our clients while fostering a collaborative and supportive work environment for our employees. If you are looking for a place to grow your career and engage in meaningful work, DLA Piper is the place for you.

As the Manager of Digital Campaigns - Disputes, you will be responsible for developing and executing digital marketing strategies to support the Disputes practice groups at **Members Only** This role requires close collaboration with the Disputes marketing and business development team, attorneys, practice leadership, and the broader communications team to enhance brand visibility, engage key audiences, and support business development goals.

Responsibilities:

• Develop and execute digital marketing strategies for Disputes practice groups, aligning with firm-wide and industry-specific goals.
• Manage integrated digital campaigns, including thought leadership promotion, social media engagement, paid media, and email marketing to support business development initiatives.
• Collaborate with marketing team, attorneys, and subject matter experts to create compelling content, ensuring consistency in messaging and voice.
• Manage website content strategy for Disputes practice groups, working with marketing and web teams to enhance visibility, improve SEO, and drive engagement.
• Leverage analytics and performance data to measure campaign effectiveness, provide insights, and optimize strategies based on key performance indicators (KPIs).
• Work closely with PR and communications teams to amplify media coverage and integrate digital strategies with broader communications efforts.
• Manage paid media campaigns, including LinkedIn, Google Ads, and other digital advertising platforms, ensuring alignment with marketing goals and budget.
• Support reporting to senior leadership in the Disputes vertical on campaign performance, key insights, and recommendations, contributing to strategic planning discussions.
• Support attorney engagement on digital platforms, providing guidance on LinkedIn strategies, personal branding, and content sharing best practices.
• Stay current on industry trends, emerging technologies, and best practices in digital marketing to enhance the firm’s competitive positioning in the disputes market.
• Collaborate with external vendors and agencies as needed for content development, paid media execution, and digital optimization.
• Manage project timelines and budgets, ensuring efficient execution of initiatives while tracking ROI and performance metrics.
• Other duties as assigned.

Desired Skills:

The ideal candidate will be a customer service-focused, detail-oriented, and high-energy professional with management-level experience. Strong project management skills and the ability to generate immediate credibility with firm attorneys are essential. Knowledge of best-in-class marketing technology platforms and tools, including digital advertising, CRM, marketing automation, content management, and analytics is required.

Minimum Education: Bachelor's Degree in Marketing, Communications, Business Administration, or a similar field.

Minimum Years of Experience: 6 years' marketing, business development, or communications experience, preferably in the legal industry or other large professional services organization.

Essential Job Expectations:

• Effectively communicate, verbally and in writing, with clients, lawyers, business professionals, and third parties.
• Produce deliverables, answer phone calls, and reply to correspondence in an efficient and responsive manner.
• Provide timely, accurate, and quality work product.
• Successfully meet deadlines, expectations, and perform work duties as required.
• Foster positive work relationships.
• Comply with all firm policies and practices.
• Engage in both physical and sedentary activity, such as (a) working at a computer for extended periods of time, including on-screen reading and typing; (b) participating in digital/virtual conference calls; (c) participating in meetings as needed.
• Ability to work under pressure and manage competing demands in a fast-paced environment.
• Perform all other duties, tasks, or projects as assigned.

Physical Demands: Sedentary work: Exerting up to 10 pounds of force occasionally and/or a negligible amount of force frequently or constantly to lift, carry, push, pull, or otherwise move objects, including the human body. Sedentary work involves sitting most of the time. Jobs are sedentary if walking and standing are required only occasionally and all other sedentary criteria are met.

Work Environment: The individual selected for this position may have the opportunity for a hybrid work arrangement comprised of remote and in-office work, the requirement for which will be determined in coordination with the hiring manager or supervisor and may be modified in the firm’s discretion in the future.

Disclaimer: The purpose of this job description is to provide a concise statement of the work elements and to organize and present the information in a standardized way. It is not intended to describe all the elements of the work that may be performed by every individual in this classification, nor should it serve as the sole criteria for personnel decisions and actions. The job duties, requirements, and expectations for this position may be modified at the Firm’s discretion at any time. This job description does not change the at-will nature of employment.

Application Process: Interested candidates must apply directly online. Applications sent via email will not