Legal Staff Marketing in Philadelphia, PA

Law Firm

Philadelphia, PA

Legal Staff Marketing in Philadelphia, PA

Legal Staff

Min 10 yrs required

No

Job Title: Senior Content Manager

Job Responsibilities:

Content Strategy & Leadership
- Develop and execute comprehensive content strategies to support business development objectives and enhance the law firm’s thought leadership position.
- Oversee all written communications, including website content, blog posts, client alerts, newsletters, articles, and marketing materials.
- Manage the biography and headshot process for all attorneys, legal professionals, and key personnel across the law firm.
- Create and orchestrate an awards, rankings, and survey nomination and response process to recognize the law firm’s attorneys and practices both regionally and nationally.
- Collaborate with partners, associates, and practice groups to identify content opportunities and coordinate publication schedules.
- Develop and manage an editorial calendar to ensure consistent, high-quality content delivery across all platforms.

Writing & Editorial Excellence
- Write and edit sophisticated legal content, including thought leadership articles, client alerts, case studies, blogs, and marketing collateral.
- Transform complex legal analyses into clear, engaging content for various audiences, including clients, prospects, and industry publications.
- Ensure all content maintains the law firm’s voice, meets brand standards, follows the editorial style guide, and complies with legal advertising requirements.
- Edit and refine content produced by attorneys and other team members to ensure clarity, accuracy, and consistency.

Content Management & Production
- Oversee content production workflows from conception through publication.
- Manage relationships with external vendors, including freelance writers and PR agencies.
- Coordinate with web development teams to optimize content for digital platforms.
- Track content performance metrics and adjust strategies based on engagement and business development outcomes.

Cross-Functional Collaboration
- Partner with client growth and regional marketing teams to align content with law firm initiatives.
- Work closely with attorneys to develop content that showcases their skills and experience.
- Coordinate content sharing for pitch presentations, proposals, and client communications.

Education and Experience Information:
- Bachelor’s degree in English, Journalism, Communications, Marketing, or a related field.
- 10 years of content management, marketing communications, or editorial experience, preferably at a large law firm or in legal/professional services.
- Proven track record of managing content strategies for complex, regulated industries.
- Exceptional writing, editing, and proofreading skills with keen attention to detail.
- Strong understanding of legal industry terminology, practices, and marketing regulations.
- Experience with content management systems, social media platforms, and digital marketing tools.
- Project management skills with the ability to handle multiple priorities and tight deadlines.
- Proficiency in Microsoft Office Suite and web-based publishing platforms.
- Strategic mindset with the ability to connect content initiatives to business objectives.
- Collaborative approach with excellent interpersonal and communication skills.
- Discretion and professionalism when handling confidential client information.
- Adaptability to work effectively with attorneys and legal professionals at all levels.
- Strong analytical skills to measure content effectiveness and ROI.

Salary Information:
- Illinois applicant salary benchmark: $150,000 - $180,000, commensurate with experience.
- Washington . applicant salary benchmark: $150,000 - $180,000, commensurate with experience.
- California applicant salary benchmark: $150,000 - $180,000, commensurate with experience.

The law firm currently offers a comprehensive benefit package, including health and life insurance, 401k/Roth and Profit Sharing, and paid time off.

Equal Employment Opportunity and Diversity Statement:
The law firm is committed to equal employment opportunity in both principle and as a matter of policy. The firm will recruit, hire, train, promote, compensate, and provide benefits to all applicants and employees without regard to ancestry, sex, race, color, ethnicity, national origin, gender, age, religion, religious creed, mental and/or physical disability, medical condition, military and/or veteran’s status, genetic information, marital status, sexual orientation, gender identity and/or expression, or any other basis protected by applicable federal, state, and local laws. This policy applies to all recruiting, hiring, promotions, upgrades, layoffs, compensation, benefits, terminations, and all other privileges, terms, and conditions of employment. The law firm complies fully with all federal, state, and local equal employment opportunity laws.