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"It's offensive because the message is sex," said one woman about the billboard's images of a man and woman, both barely dressed. "And if you don't have what you want, you dump it."
John Ducanto, past president of the American Academy of Matrimonial Lawyers said on www.abcnews.com, "I have been in practice for 52 years, and I've worked my ass off to change the image of this particular area of the legal practice, and to see some punk try and pervert the whole image in the interest of lucre....Sure, she's got a lot of attention, but it's like a guy who spits on a table&you got the attention, sure, but what kind of attention is it?"
Others say the billboard is tasteless and offensive.
But Corri Fetman, the creator of the advertisement, stands by her message. "Law firm advertising is boring...Everything's always the same. It's lawyers in libraries with a suit on and the law books behind them. They don't say anything. What, I should hire you because you have a law degree? C'mon. So we wanted to try something different."
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