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Postcards from Kathmandu

published February 28, 2013

By CEO and Founder - BCG Attorney Search left
Published By
( 4 votes, average: 4.5 out of 5)
What do you think about this article? Rate it using the stars above and let us know what you think in the comments below.
Ray Jutkins is an unusual and exciting speaker, seminar leader writer and ad man. But most important of all, he is a great networker.

Ken first met Ray in Australia where they shared the platform at the week-long Pan Pacific Direct Marketing Confer ence. Ken was impressed by Ray's presentation. Who wouldn't be impressed to see a speaker at a prestigious symposium address the audience in jeans and vest (it was actually a custom-made jeans suit) with a red checked shirt...and stocking feet! Combining a humorous introduction and explanation, his appearance worked. Ray grabbed the audience's attention. They learned and were entertained.


Ray no longer wears his jeans "uniform" when speaking, nor does he appear in stocking feet. However he'll wear both a tie patterned with a bit of red and a red-checked handkerchief in his breast pocket to tie in with his earlier presentations.

That's Ray's style - a combination of flair, learning and laughing to get the best results.

POSTCARDS FROM KATHMANDU

Considering Ray's imaginative presentations and writing, you could almost predict his creative networking. Shortly after an exchange of business cards in Australia, Ken received the first of Ray's many networking efforts - it was a postcard from Kathmandu.

Ray had traveled there in connection with a meeting he was participating in for American Express Travel Service in Manila. His postcard showed a full-color picture of Mount Everest in the Himalayas. On the other side, the address half of the post card was labeled with the address (prepared in advance of the trip), and with postage represented by two beautiful stamps from Malaysia, where the cards had been mailed.

The message side of the card had some information about his trip printed in the upper left hand comer, much as you would see on a typical travel post card. Next to this message was a small picture of Ray. His handwritten and personal message followed. Printed at the bottom of the card were the logo, mailing address and phone information for his company and a list of services offered.

The post card served several purposes. It was certainly an advertising vehicle, but to many who received the card, it was also a personal message from a friend or acquaintance from an exciting place. Surely many of those who received his card saved the stamps.

That card was the beginning of a long series of cards from Ray from around the world. Most came with personal messages and some with pre-printed stock messages which were applicable to his entire name list.

Ray has used the cover of his book. Direct Marketing: How You Can Really Do It Right on postcards sent for year-end greetings and for seminar announcements.

True, there's some expense involved in sending the post cards, and certainly a great deal of planning and preparation, but the results are electric. You won't soon forget "Rocket" Ray.

BUCK SLIP NOTES

In addition to the pre-planned postcard, another of Ray's networking tools is the buck slip note. This is a brief note writ ten or typed on a small (5.5" X 8.5") piece of stationery or tablet paper, printed with Ray's name at the top and corporate ad dress information at the bottom. Like his postcards, the buck slips are written on a regular "keep-in-touch" basis. Buck slips are easy to write, and they give a special feeling of being more personal than a letter. They're ideal for short notes. And Ray capitalizes on the speed and attention-getting advantages of the fax to send electronic buck slips.

Ray says, "I like to reach out and 'touch.' The fax and mailbox really work for me."

"TASTEFUL" NETWORKING

Baskin-Robbins, maker of great ice cream, is a promotion oriented company. Ray tied in with them and uses their free coupons as a networking device. The coupons are for a free, double scoop, Baskin-Robbins ice cream cone, and they are im printed with, "Compliments of ROCKINGHAM* JUTKINS* marketing" and the phone number. The coupons can be redeemed at any Baskin-Robbins store. Ray gives them out with his business card when meeting new people. "Can you forget someone who gives you an ice cream cone?" asks Ray. "It leaves most people with a good taste in their mouth!"

Alternative Summary

Harrison is the founder of BCG Attorney Search and several companies in the legal employment space that collectively gets thousands of attorneys jobs each year. Harrison’s writings about attorney careers and placement attract millions of reads each year. Harrison is widely considered the most successful recruiter in the United States and personally places multiple attorneys most weeks. His articles on legal search and placement are read by attorneys, law students and others millions of times per year.

More about Harrison

About LawCrossing

LawCrossing has received tens of thousands of attorneys jobs and has been the leading legal job board in the United States for almost two decades. LawCrossing helps attorneys dramatically improve their careers by locating every legal job opening in the market. Unlike other job sites, LawCrossing consolidates every job in the legal market and posts jobs regardless of whether or not an employer is paying. LawCrossing takes your legal career seriously and understands the legal profession. For more information, please visit www.LawCrossing.com.

published February 28, 2013

By CEO and Founder - BCG Attorney Search left
( 4 votes, average: 4.5 out of 5)
What do you think about this article? Rate it using the stars above and let us know what you think in the comments below.