Your cover letter is your personal marketing tool. Its purpose is to sell your qualifications to a prospective employer, and it provides you with your first chance to make a favorable impression. Many employers read cover letters first, and if they do not like them, they read no further.
A good cover letter grabs the reader's attention and motivates him or her to read the resume and set up an interview. Your resume and cover letter together determine whether you get an interview with a particular employer.
, not dry. Focus your letter on what the employer will gain from you, not what you will get from the employer. Employers don't care about you. They only care about how you can help them out.
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