Marketing and Communications Specialist
JOB DESCRIPTION
POSITION SUMMARY:
The Marketing and Communications Specialist is tasked with the development, distribution, and analysis of both external and internal communications for the law firm. This role also supports other content-driven functions within the Marketing and Business Development Department. The specialist will create, edit, and distribute content across various platforms such as the firm's website, intranet, email, and social media channels. The position requires leveraging creative and technical skills along with critical thinking to align with the firm's strategic objectives.
WORKING RELATIONSHIPS:
REPORTS TO: The Marketing Specialist reports to the Marketing Manager and works closely with the Marketing Director, Chief Marketing Officer, and Director of Business Development as part of the marketing team.
SUPERVISES: This position does not have supervisory responsibilities.
PRIMARY DUTIES AND RESPONSIBILITIES:
- Draft attorney bios, press releases, survey and nomination submissions, announcements, invitations, website content, presentations, ad copy, brochure content, and custom materials for external audiences.
- Support the writing, formatting, review, approval, and distribution of client alerts and other content.
- Ensure existing collateral materials are updated and develop new materials as needed.
- Maintain and share quarterly analytics reports on communication efforts and media tracking.
- Support presentation development as necessary.
- Act as a point of contact for media inquiries and collaborate with external publications and media contacts for disseminating firm news, events, and announcements.
- Assist with pitch development and content gathering as needed.
- Provide event support, including developing invitation copy, distributing electronic invitations, and managing invitation lists.
- Support the production, implementation, and post-event follow-up for the firm's webinars.
- Update mailing lists and contact records in the email management system.
- Enforce and coordinate updates to the firm's style guide.
- Conduct marketing and business development research as required.
- Collaborate with team members to achieve Marketing and Business Development goals.
- Build relationships with digital and print outlets to foster publication and reuse of written marketing content.
- Serve as a member of the internal proofing team, responsible for proofreading internal and external messaging before publication.
- Identify opportunities for content review, refresh, and updates, and develop new content as needed.
- Assist in adding content to the firm’s website.
- Perform additional duties as required.
KNOWLEDGE, SKILLS, AND ABILITIES REQUIRED:
EDUCATION: An undergraduate degree is required, with a preference for degrees in Marketing, Journalism, or English.
WORK EXPERIENCE: 3-5 years of experience in a communications role is required, with a preference for experience in a law firm or professional services environment.
Requirements:
- Strong understanding of communications, public relations, marketing, and excellent customer service principles.
- Demonstrate sound judgment, prioritization, critical thinking, and attention to detail, along with a sense of responsibility and accountability for processes, tasks, and projects.
- Ability to work under pressure, handle confidential information discreetly, and prioritize competing demands.
- Responsive and deadline-driven with requests and projects.
- Highly proactive, able to work independently, identify tasks, and use judgment in work, understanding when to escalate questions and issues.
- Excellent writing skills with a strong command of the English language and AP writing style for content development, proofreading, and editing.
- Ability to convey complex topics concisely and clearly using firm style guidelines.
- Familiarity with email marketing systems and ability to maintain the firm's mailing lists.
- Proficiency in Microsoft Office Suite (Word, Access, PowerPoint, Excel) and knowledge of Adobe Creative Suite, particularly InDesign, is a plus.
- Familiarity with social media tools, media monitoring tools, media databases, and website content management systems. Experience with Constant Contact, JD Supra, WordPress, Agility, Hubspot, and CVENT is a plus.
- Strong interpersonal and verbal communication skills for successful interaction with various individuals internally and externally.
WORKING CONDITIONS:
PHYSICAL EFFORT: Manual dexterity is required for operating standard office equipment. The role involves prolonged periods of sitting and may require walking to various areas throughout the office building, possibly using elevators or stairs.
WORK ENVIRONMENT: The work environment is a normal office setting.
JOB STATUS: This is a full-time, exempt position. Occasional after-hours or weekend work may be expected or required. Limited travel is anticipated.
The position requires full-time office presence, five days a week, Monday through Friday. The department's remote work policy allows for a hybrid schedule after 12 consecutive months of full-time employment, with a maximum of two remote workdays per week. Approval of a hybrid schedule depends on work performance and supervisory review, in accordance with the law firm's remote work policy.
The primary job duties and responsibilities outlined describe the level and nature of work performed by employees assigned to this job. The description should not be construed as an exhaustive list of all duties and responsibilities performed in this role.
