Job Title: Director of Marketing and Engagement
Job Responsibilities:
The Director of Marketing and Engagement at the law firm plays a pivotal role in guiding and managing the Marketing team while providing strategic direction and oversight for firmwide and practice-specific marketing initiatives. This role is charged with the development and execution of marketing technology, content, and campaign strategies, as well as events, to support the firm's revenue growth objectives. Responsibilities include:
- Collaborating with the Chief Business Development and Marketing Officer (CBDMO) and Marketing and Business Development (MBD) Department leadership to create and implement measurable plans and campaigns that enhance brand awareness, client engagement, and revenue growth.
- Managing brand development and promotional strategies in alignment with the firm's priorities, focusing on creative and content marketing, digital technology, and external communications.
- Overseeing the development of special projects as needed and ensuring alignment with the firm's business development goals.
- Maintaining professionalism and strict confidentiality in all client and firm matters.
Strategic Leadership:
- Develop and implement a multi-year strategic roadmap in alignment with the firm's business goals, focusing on marketing technology, content, and campaign initiatives and events.
- Identify opportunities for innovation and digital transformation across marketing functions.
- Serve as a strategic peer to promote key services, campaigns, and events to drive demand, growth, and loyalty.
- Benchmark the firm's marketing infrastructure, performance, and investment against industry best practices annually, and report findings to the CBDMO.
- Develop and manage the department's budget strategy, including investment prioritization across technology, events, and operations.
Marketing Technology and Data Strategy:
- Establish a cohesive technology vision and architecture to support marketing and business development goals.
- Direct the evaluation, implementation, and integration of enterprise marketing platforms, including CRM, ERM, CMS, and marketing automation tools.
- Develop a data strategy to enable advanced analytics and actionable insights for campaign optimization and sales enablement.
- Partner with IT leadership to ensure compliance with governance and security standards.
- Manage relationships with technology vendors, including contract negotiations and annual performance evaluations.
Content, Campaign, and Brand Management:
- Act as a brand steward, ensuring consistent messaging and visual presentation across all channels.
- Refine and enforce brand strategy through templates, style guides, graphic design, and governance.
- Drive the development and implementation of marketing plans and campaigns in alignment with strategic priorities and practices, measuring and reporting on campaign metrics and efficacy.
- Maintain a deep understanding of the firm's practice and sector focus, client, and prospect targeting to create targeted campaigns.
- Partner with the Director of Client Intelligence to analyze marketing data and develop actionable insights to optimize practices.
- Collaborate with business development teams to create account-based marketing plans for key clients.
- Collaborate with creative and content teams to develop compelling marketing collateral, thought leadership, and digital assets.
- Oversee social media and employee engagement strategies to amplify brand visibility.
- Continuously evaluate and enhance internal and external marketing communication strategies to align with firm objectives.
Event Strategy and Campaign Management:
- Lead the optimization of events and sponsorship investments as a critical go-to-market strategy.
- Establish a firm-wide events strategy aligned with business development and client engagement objectives.
- Develop an operational framework for measuring and optimizing marketing ROI across all channels, creating comprehensive ROI reporting on marketing and events initiatives.
Innovation and Strategic Growth:
- Introduce innovative ideas related to digital marketing, data analytics, Generative AI, and emerging technologies.
- Implement tools and frameworks to measure and optimize marketing ROI across all channels.
Team Leadership and Development:
- Lead a multidisciplinary team, fostering a collaborative, high-functioning environment focused on building an innovative, creative, and client-centric marketing program.
- Define professional development goals and provide coaching, training, and career path planning.
Supervisory Responsibilities:
- Directly supervise a team of three, with responsibilities for a team of more than twelve. Responsibilities include mentoring, training, developing employees, planning, assigning and directing work, evaluating performance, resolving problems, and making recommendations for hiring, budgeting, promotion, and compensation.
Education and Experience:
- A Bachelor’s degree in Business, Journalism, Marketing, Communications, or a related field is required.
- Ten or more years of marketing management experience with a strong background in brand development and management, marketing communications, and digital technology.
- Advanced knowledge of marketing technology platforms, including CRM, CMS, BI tools, and marketing automation software.
- Strong leadership, project management, and interpersonal skills with a proven ability to manage multiple initiatives and projects, handle complex relationships, and develop employees.
- Excellent interpersonal, verbal, and written communication skills, with the ability to communicate with courtesy and diplomacy, efficiently follow instructions, provide information, and maintain effective relationships with a diverse group of attorneys, clients, staff, and outside contacts.
- Must be quality and results-oriented, proactive with excellent troubleshooting, problem resolution, and follow-through skills.
- Ability to identify and analyze complex marketing issues and recommend and implement solutions.
- Understanding of business implications of decisions, with orientation to profitability, knowledge of market and competition, and alignment of work with strategic goals.
- Exceptional organizational skills, including record keeping, data collection, and system information management.
- Ability to compile and analyze data and furnish concise, detailed information in report format, written correspondence, e-mail, or verbally.
- A high degree of initiative and critical-thinking skills in exercising independent judgment to manage multiple priorities simultaneously in a demanding, fast-paced, detail-oriented work environment, making decisions based on research results.
- Ability to work effectively under remote management.
- Expertise in financial management, budget planning, and ROI-driven decision-making.
- Proactive mindset with a focus on innovation and continuous improvement.
- Ability to occasionally retrieve and distribute marketing-related materials, written documentation, or office supplies weighing up to 20 pounds.
- Work may require more than hours per week to perform the essential duties of the position.
Salary Information:
In the New York office, the annualized salary range for this position is $217,000 to $347,000. Actual pay will be adjusted based on experience and other job-related factors permitted by law.
Benefits:
The law firm offers an outstanding benefits package, including medical/dental/vision, 401k with employer contribution, parental leave, transportation fringe benefit program, back-up care option, generous paid time off policy, and long-term and short-term disability policies.
Equal Opportunity Employer:
The law firm is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or status as a protected veteran.
