Legal Staff Marketing in Philadelphia, PA

Law Firm

Philadelphia, PA

Legal Staff Marketing in Philadelphia, PA

Legal Staff

Min 5 yrs required

No

Job Title
Manager Marketing & Business Development - Finance

Job Responsibilities
The Finance BD & Marketing Manager is responsible for supporting the Projects and Energy, Sports and Entertainment, and Restructuring subgroups. The primary role is to identify and drive strategic growth initiatives to expand client relationships, generate demand, and bolster the firm's brand. Key responsibilities include:

- Developing and executing targeted go-to-market plans for client growth and collaboration.
- Leading integrated marketing and business development initiatives focused on client targeting, lead generation, and pipeline acceleration.
- Analyzing market trends, client priorities, and competitive dynamics to identify and pursue targets.
- Shaping messaging, building and distributing thought leadership, and incorporating them into events and sponsorship strategies.
- Drafting and refining marketing and business development content, including pitch materials, capability statements, client outreach, event invitations, and campaign messaging.
- Developing and executing a strategy for awards and directories to highlight the group’s impactful client work and achievements.
- Leading business development integration for lateral partners by analyzing client bases to identify cross-selling opportunities.
- Collaborating with pitch and proposal teams, and competitive intelligence teams to draft strong pitches and proposals.
- Partnering with broader marketing, business development, and communications teams to implement strategies and campaigns across various channels.
- Collaborating with sector teams to package the group’s capabilities and raise their visibility both internally and externally.
- Supporting the planning and execution of practice group meetings, retreats, and key client engagement events.
- Managing the practice group marketing budget, ensuring alignment with firm priorities and campaign ROI.
- Tracking, analyzing, and reporting performance metrics for business development and marketing initiatives.
- Performing other duties and special projects as assigned.

Education and Experience Information
The ideal candidate should have:

- A Bachelor’s degree in Marketing, Communications, Business, or a related field.
- A minimum of 5 years of experience in Sales/Marketing within a professional services environment.

Additionally, the candidate should possess experience in a law firm or professional services setting, with a strong orientation towards business development and client growth. They should demonstrate abilities in developing tailored marketing and business development programs for sophisticated clients and C-suite decision-makers. Strategic thinking, sound professional judgment, and a proactive, collaborative mindset are essential. Strong writing, presentation, and communication skills are required, as well as proficiency with Microsoft Word, Excel, PowerPoint, and familiarity with CRM systems or pipeline tracking tools.

Salary Information
The expected hiring range for this position is $146,352 - $193,920 per year, depending on the candidate’s geographic market location.

Essential Job Expectations
While specific job requirements may vary, universal expectations for employees include:

- Effective verbal and written communication with clients, lawyers, business professionals, and third parties.
- Producing deliverables and responding to correspondence efficiently and responsively.
- Providing timely, accurate, and quality work products.
- Meeting deadlines, expectations, and performing work duties as required.
- Fostering positive work relationships.
- Complying with all firm policies and practices.
- Engaging in both physical and sedentary activities, such as working at a computer for extended periods, participating in digital/virtual conference calls, and attending meetings as needed.
- Ability to work under pressure and manage competing demands in a fast-paced environment.
- Performing all other duties, tasks, or projects as assigned.

Physical Demands
Sedentary work is involved, requiring exertion of up to 10 pounds of force occasionally. This includes sitting most of the time, with walking and standing required only occasionally.

Work Environment
The position offers a hybrid work arrangement, combining remote and in-office work, as determined in coordination with the hiring manager or supervisor.

Disclaimer
This job description provides a concise statement of work elements and organizes the information in a standardized way. It is not intended to describe all elements of the work performed by every individual in this classification, nor should it serve as the sole criteria for personnel decisions and actions. The job duties, requirements, and expectations may be modified at the firm's discretion at any time. This job description does not change the at-will nature of employment.

Application Process
Applicants must apply directly online.

Accommodation
Reasonable accommodations may be made upon request to permit individuals with a disability to perform the essential functions and responsibilities of the position or participate in the job selection process.

No immigration sponsorship is available for this position.

The law firm is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or status as a protected veteran.