JOB TITLE: Marketing & Business Development Manager – Industries
DEPARTMENT: Marketing & Business Development
JOB RESPONSIBILITIES:
The Marketing & Business Development Manager – Industries at the law firm is tasked with serving as a pivotal driver of the go-to-market strategy across selected priority industries, which is a central component of the firm's strategic plan. The role involves acting as a strategic advisor and business partner to assigned industry teams, helping to facilitate the development and execution of industry-specific plans that align with the firm's growth objectives. Key responsibilities include:
- Supporting strategic planning with firm industry leaders to identify key priorities, emerging issues, white space opportunities, and differentiation themes.
- Developing and executing tailored, data-informed marketing and business development plans to enhance the firm's market presence within assigned industries.
- Regularly reviewing, assessing, and adjusting industry marketing plans to reflect emerging market dynamics and firm priorities.
- Establishing KPIs to measure the effectiveness of marketing initiatives, analyzing outcomes, and providing insights for continuous improvement.
- Reporting on progress and engagement metrics to industry and department leadership.
The Manager will also support industry teams in identifying, targeting, and pursuing strategic growth opportunities, coordinating regular meetings with industry leaders to share information, identify trends, and drive client development activities. They will develop and maintain detailed industry fact sheets and client-ready collateral illustrating the firm's unique value proposition, experience, and capabilities.
The role involves collaborating with industry leadership to design and execute client-focused programs, such as roundtables, webinars, and industry events, to deepen relationships and showcase the firm's expertise. Additionally, the Manager will contribute to pitch materials, RFP responses, and client presentations to support client growth opportunities and promote cross-selling and interdisciplinary collaboration by identifying synergies between firm practice capabilities and client industry issues.
The Manager will also be responsible for conceptualizing and leading integrated marketing campaigns to promote the firm's industry experience, thought leadership, and client solutions. This includes working with industry leads to drive the creation and distribution of issue-driven, industry-specific content, partnering with internal communications, design, digital marketing, and PR teams to ensure consistent messaging and branding across all industry-related materials and campaigns.
Another critical aspect of the role is collaborating with industry leadership to develop annual business plans and manage industry budgets, identifying industry-related sponsorships, conferences, and client-facing events, and maintaining relationships with key industry associations, publications, and event organizers to raise the firm's external profile.
The Manager will monitor and analyze market conditions, regulatory trends, and other relevant industry developments to provide actionable insights for lawyers and client development colleagues. They will track competitor positioning, service offerings, and go-to-market strategies to help shape the firm's industry narratives.
EDUCATION AND EXPERIENCE INFORMATION:
- Strong relationship-development, project management, communication, and proactive client service skills are essential.
- 8+ years of experience at a law firm (Am Law 100 preferred), top-tier consultancy, or comparable professional services firm desired.
- Experience in lawyer/practice/industry support, including coaching, team mentoring, events, pitch and content development, and budget creation and management.
- Experience working across multiple industry verticals desired.
- Strategic mindset, with the ability to navigate ambiguity and complexity to provide solutions.
- Flexibility and ability to adapt to diverse work styles.
- Must be outgoing, comfortable demonstrating initiative, and able to think critically and creatively.
- High sense of responsibility, accountability, and focus on responsiveness.
- College degree required; MBA or advanced degree a plus. English or other writing-intensive background helpful.
- Occasional travel required.
BENEFITS:
- Comprehensive healthcare, dental, vision, and prescription plans.
- Commuter, HSA, and FSA spending accounts.
- Short-term and long-term disability and life insurance coverage.
- 401k and Pension Plan.
- 20 vacation days, 11 paid holidays.
- Employee Referral Bonus ($3,).
The role is exempt under FLSA status and requires a full-time work schedule. The position is based in the Philadelphia office, and the application deadline is January 8, 2026. The law firm reserves the right to amend, suspend, or terminate any benefit plan at any time, with the authority to make such changes resting with the Plan Administrator.
