Legal Staff Marketing in New York City, NY

Law Firm

New York City, NY

Legal Staff Marketing in New York City, NY

Legal Staff

Min 8 yrs required

No

JOB TITLE: Marketing & Business Development Manager – Industries

DEPARTMENT: Marketing & Business Development

JOB RESPONSIBILITIES:

The Marketing & Business Development Manager – Industries plays a critical role in executing the law firm's strategic plan by driving the go-to-market strategy for select priority industries. This position involves acting as a strategic advisor and business partner to industry teams, facilitating the development and execution of industry-specific plans that align with the firm's growth objectives. Key responsibilities include:

- Supporting strategic planning with industry leaders to identify priorities, emerging issues, and differentiation themes.
- Developing and executing tailored marketing and business development plans to enhance the firm's market presence.
- Reviewing and adjusting industry marketing plans based on market dynamics and firm priorities.
- Establishing KPIs to measure marketing initiatives' effectiveness and providing insights for improvement.
- Reporting on progress and engagement metrics to industry and department leadership.
- Supporting industry teams with identifying and pursuing strategic growth opportunities.
- Coordinating meetings with industry leaders to share information and drive client development activities.
- Developing industry fact sheets and client-ready collateral to illustrate the firm's value proposition.
- Collaborating with industry leadership to design client-focused programs and contribute to pitch materials and presentations.
- Promoting cross-selling and interdisciplinary collaboration by identifying synergies between practice capabilities and client industry issues.
- Liaising with the Client Development team to advance industry-specific key client initiatives and action planning.
- Leading integrated marketing campaigns to promote industry experience and client solutions.
- Driving the creation and distribution of industry-specific content and ensuring consistent messaging across materials.
- Collaborating on annual business plans, managing budgets, and identifying industry-related events and sponsorships.
- Maintaining relationships with industry associations and event organizers to raise the firm's profile.
- Monitoring market conditions and competitor positioning to provide actionable insights for lawyers and client development colleagues.

EDUCATION AND EXPERIENCE INFORMATION:

- Strong relationship-development, project management, communication, and proactive client service skills are essential.
- 8+ years of experience at a law firm (Am Law 100 preferred), top-tier consultancy, or comparable professional services firm desired.
- Experience in lawyer/practice/industry support, including coaching, team mentoring, events, pitch and content development, and budget management.
- Experience working across multiple industry verticals desired.
- Strategic mindset with the ability to navigate ambiguity and complexity to provide solutions.
- Flexibility and ability to adapt to diverse work styles.
- Outgoing, comfortable demonstrating initiative, and able to think critically and creatively.
- High sense of responsibility, accountability, and focus on responsiveness.
- College degree required. MBA or advanced degree a plus. English or other writing-intensive background helpful.
- Occasional travel required.

SALARY INFORMATION:

- Salary Range: $135,000-$200,000
- Final starting salary is dependent on the candidate’s experience level, industry expertise, skills, and other factors defined in the job description.

BENEFITS:

- Comprehensive healthcare, dental, vision, and prescription plans.
- Commuter, HSA, and FSA spending accounts.
- Short-term and long-term disability and life insurance coverage.
- 401k and Pension Plan.
- 20 vacation days, 11 paid holidays.
- Employee Referral Bonus ($3,).

ACCOMMODATION STATEMENT:

If you need assistance and/or a reasonable accommodation due to a disability during the application or the recruiting process, please contact the designated individual at the provided contact number.

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Disclaimer: The above description outlines the general content of and requirements for the job. It is not a contract or employment agreement and is not exhaustive of all responsibilities or requirements. The law firm reserves the right to amend, suspend, or terminate any benefit plan at any time, with such changes being made by the Plan Administrator.