Legal Staff Marketing in Clearwater, FL

Law Firm

Clearwater, FL

Legal Staff Marketing in Clearwater, FL

Legal Staff

No

Job Title: Marketing Specialist

Job Responsibilities:
- Execute marketing strategies to establish Non-Stuffy Attorneys as a standout legal brand with unlimited potential.
- Support and contribute to the ongoing marketing initiatives of the law firm.
- Create, edit, and produce engaging video content, including short-form videos (., YouTube Shorts, TikToks, Reels) with seamless B-roll integration.
- Design and implement email marketing campaigns with advanced segmentation to nurture leads and build client relationships.
- Manage social media channels, producing compelling content to boost engagement and follower growth.
- Develop and carry out direct mail campaigns that connect with the target audience.
- Launch and optimize Google AdWords campaigns to drive traffic and conversions.
- Manage paid social ad campaigns (., Facebook, Instagram, LinkedIn) to maximize reach and ROI, including creating landing pages tailored to these campaigns.
- Design and execute webinar and seminar marketing strategies, including funnels to drive attendance and conversions.
- Craft lead magnets (., eBooks, checklists) to attract and convert prospects.
- Use graphic design skills to create visually appealing marketing materials.
- Build online courses to engage audiences and establish thought leadership.
- Track and analyze campaign performance across all channels, with a focus on cost-per-lead, conversion rates, and detailed statistical analysis, adjusting tactics for better results.
- Collaborate with Non-Stuffy Attorneys and law firm leadership to align marketing efforts with firm goals.

Education and Experience Information:
- Proven experience in a marketing role with a focus on delivering results.
- Expertise in video editing (., Adobe Premiere Pro, Final Cut Pro) and creating short-form content with B-roll.
- Strong skills in email marketing platforms, including segmentation and campaign execution.
- Hands-on experience managing social media channels (., Instagram, LinkedIn, TikTok) with a knack for growth.
- Demonstrated ability to run effective Google AdWords campaigns and create optimized landing pages.
- Proficiency in managing paid social ad campaigns across platforms like Facebook, Instagram, and LinkedIn.
- Experience in webinar and seminar marketing, including building effective funnels.
- Ability to craft compelling lead magnets that drive conversions.
- Proficiency in graphic design tools (., Adobe Photoshop, Canva) for creating marketing assets.
- Strong analytical skills with a focus on cost-per-lead, conversion rates, and statistical analysis.
- Experience creating online courses or educational content.
- Creative problem-solver with a passion for getting things done.
- Excellent organizational and communication skills.
- Bonus: Skilled in Zoho and/or GoHighLevel platforms.

Salary Information:
- Pay: $62, - $75, per year

Benefits:
- Paid time off

Schedule:
- 8 hour shift
- Day shift
- Monday to Friday
- No nights
- No weekends

Work Location: In person