Legal Staff Marketing in Washington, DC

Law Firm

Washington, DC

Legal Staff Marketing in Washington, DC

Legal Staff

Min 7 yrs required

No

Job Title: Manager, Web/Digital Marketing Enablement Technologies (Web Manager)

Job Responsibilities:
The Manager of Web/Digital Marketing Enablement Technologies is responsible for leading the strategy and operational oversight of all digital marketing technologies, with a particular focus on the firm's website and email marketing platforms. This role requires leveraging digital technology within the legal sector, where website management and search engine optimization are crucial for success. The Manager will:

- Serve as the manager of the law firm's online website presence from a technology perspective, managing vendors and the technology behind public-facing websites, currently utilizing a CMS platform like WordPress alongside various other technologies.
- Collaborate closely with content teams and other departments to create and regularly update relevant digital Key Performance Indicators (KPIs). Ensure that content remains fresh, meets KPIs, and optimizes results for SEO and site visitors.
- Manage the functionality, data, reporting, and enhancements to the firm's email marketing system.
- Oversee cross-platform data integration (such as email and events into CRM) and usage to support firm goals. Partner with other team members to consolidate data from digital technologies to strengthen relationships with clients and prospects.
- Stay informed about industry and technology trends impacting marketing technology and contribute to identifying future initiatives through updates to the Marketing Technology roadmaps.
- Use web, email, and other analytics tools to establish, monitor, and regularly report on key metrics measuring the effectiveness of the firm's web properties, intranet, and other marketing and business development initiatives.
- Understand marketing technology platforms and assist with maintenance, enhancements to functionality and design, and user support.
- Oversee efforts to improve search engine optimization (SEO), create, execute, and report on strategic data regularly on a firm-wide strategy that includes results across leading platforms and technologies, such as AI search tools.
- Collaborate with the Business Development and Marketing department, IT, and others to ensure data integration across numerous tools, including Passle, CRM (Dynamics), email marketing, WordPress (public website), and others.
- Manage two direct reports in support of the above responsibilities.

Education and Experience Information:
- A Bachelor's Degree is required.
- A minimum of seven (7) years of experience with marketing technologies geared toward generating revenue is required.
- Demonstrated experience in developing processes and business strategies with other leaders to maximize the value of technologies and systems.
- Proven ability to inspire others toward common goals and objectives around using technology to drive revenue.
- Experience managing technology projects, including demonstrated full lifecycle experience from problem identification through post-go-live review of technology systems.
- Experience establishing metrics and KPIs to measure revenue impact and ROI of technology.

Salary Information:
In support of transparency and equity in the workplace, the law firm provides salary ranges for all positions. The figures below represent the full compensation range for this position. The actual offered amount will be between the range minimum and midpoint based on factors such as education, experience, geographic market, and internal pay equity at the law firm.

- Washington DC: $136,200 - $204,400

The law firm offers a comprehensive benefit program which currently includes Paid Time Off; Paid Holidays; Medical, Dental, and Vision insurance; 401(k) Retirement; Disability and Life insurance; Adoption Assistance; Backup Care for Dependents.

The law firm is an Affirmative Action/Equal Opportunity Employer/Vet/Disabled.

About the Law Firm:
The law firm is an Am Law 50 law firm consistently ranked among top-tier practices. With over 1,100 lawyers in 26 offices across the United States, Mexico, Europe, and Asia, the firm's market-leading platform includes Corporate, Intellectual Property, and Litigation. The firm focuses on four primary sectors: Energy, Health Care & Life Sciences, Innovative Technology, and Manufacturing. The firm acts as trusted business advisors to deliver creative, practical, and effective solutions, maintaining its commitment to innovative legal services and the stewardship of its people, clients, and communities.