Legal Staff Marketing in New York City, NY

Law Firm

New York City, NY

Legal Staff Marketing in New York City, NY

Legal Staff

Min 7 yrs required

No

Job Title: Marketing Manager, Events

Job Responsibilities:
The Marketing Manager, Events is responsible for shaping and executing the marketing strategy for the law firm's signature events. These events include high-impact forums, thought leadership summits, and bespoke industry gatherings attended by business leaders. Key responsibilities include:

- Developing and implementing end-to-end event marketing strategies that align with the firm's objectives and audience insights.
- Serving as a strategic advisor to stakeholders, providing consultative guidance and translating business goals into compelling event marketing strategies.
- Blending creative marketing savvy with strong commercial insight to maximize ROI, uncover growth opportunities, and elevate brand presence.
- Managing multiple projects and competing deadlines by collaborating with cross-functional teams, including business development, marketing technology, digital marketing, customer relationship management (CRM), external communications, internal communications, and brand teams.
- Overseeing the production and distribution of promotional assets, including email campaigns, digital ads, social media, web content, and video, to drive registrations and deepen engagement.
- Innovating and iterating on engagement tactics, such as live polling, gamification, and follow-up nurture tracks, to extend event reach and content lifespan.
- Defining and tracking event KPIs, including engagement, conversion rates, and post-event survey feedback, capturing data at every stage to inform continuous improvement.
- Translating quantitative and qualitative insights into actionable recommendations, presenting clear ROI analyses and strategic next steps to stakeholders.

Education and Experience Information:
- A Bachelor’s degree is required.
- At least seven (7) years of related work experience.
- Proficiency with key marketing technology platforms, including Cvent, Eloqua, WordPress, Salesforce, Vidyard, and Survey Monkey.
- Demonstrated ability to successfully and confidently present in both individual and group settings at all levels of an organization.
- Experience leveraging data to make informed recommendations.
- Strong time management and organizational skills.
- Strong attention to detail and the ability to manage multiple high-profile relationships in a fast-paced environment.
- Strong communication skills and the ability to execute plans and tactics across organizational stakeholders.
- Knowledge of Microsoft Office Suite (Excel, Outlook, PowerPoint, and Word), Photoshop and Premiere is a plus.
- Ability to function effectively both independently and as a member of a team.
- Willingness and ability to travel (up to 10% annually) to support event execution and marketing strategy on-site.

Salary Information:
- Target Hiring Range: $107,000 - $158,000
- Salary ranges are not guarantees of final salary offers and may vary based on market location, job-related knowledge, skills, experience, and geographic location.
- Base pay is only one part of the Total Rewards package, which includes a discretionary bonus and a comprehensive benefits package.

Physical Demands and Work Environment:
- The employee is required to sit, use hands, reach with hands and arms, stoop, talk, and hear.
- The employee must occasionally lift up to twenty (20) pounds.
- The work environment is a typical indoor office environment.

Disclaimer:
The above statements describe the general nature and level of work being performed by individuals in this role. They are not intended to be an exhaustive list of all responsibilities, duties, and skills required for the job.