Legal Staff Marketing in Naperville, IL

Law Firm

Naperville, IL

Legal Staff Marketing in Naperville, IL

Legal Staff

10-10 yrs required

No

Associate Media Director

Job Title: Associate Media Director

Job Responsibilities:

Leadership & Development:
- Lead the Media practice by demonstrating the significance of data analysis beyond mere acquisition.
- Inspire and mentor a team of media professionals across various domains such as paid media, SEO, content marketing, email & SMS marketing, and paid social media.
- Foster a culture of innovation, collaboration, and accountability, ensuring continuous professional development for team members.
- Oversee team delivery and performance, ensuring high-quality execution of marketing strategies and campaigns.

Media Strategy Ownership:
- Oversee and define digital marketing strategies to drive customer acquisition, retention, and brand awareness.
- Provide strategic direction to the team, ensuring alignment of digital marketing efforts with overall business objectives.
- Collaborate with revenue and marketing leadership to prioritize high-impact initiatives that support business goals.
- Manage relationships with external agencies, vendors, and partners to enhance digital marketing efforts.
- Lead paid social media campaigns across platforms, aligning them with the overall marketing strategy.
- Conduct audience research, optimize ad targeting, and oversee ad creative to drive engagement, acquisition, and conversion.

Analytics & Data-Driven Decision Making:
- Oversee paid advertising analytics and measurement, while providing actionable insights and optimization efforts to improve conversion rates, enhance user experience, and drive increased sales.
- Utilize A/B testing to evaluate various marketing tactics across markets.
- Partner with product and technical teams to implement website improvements and digital marketing integration.
- Develop dashboards and performance reports tracking ROI, conversion rates, customer acquisition costs (CAC), and other key metrics.
- Make data-driven decisions to refine campaigns and improve marketing effectiveness, leveraging tools like Google Analytics, internal CRM systems, PowerBI, and social media platforms.

Budget Management & Resource Allocation:
- Manage and allocate marketing budgets effectively to maximize ROI across all channels.
- Report budget utilization and campaign effectiveness to executive leadership.

Demand Generation & Lead Nurturing:
- Develop and implement demand generation strategies to increase inbound leads and sales conversion, utilizing tools like HubSpot and internal CRM tools.
- Design lead nurturing strategies that guide prospects through the full marketing funnel and improve customer retention and engagement.
- Build custom segmentations, personalization, and automation programs to drive engagement at various stages of the customer journey.

Marketing Technology & Automation:
- Utilize analytics tools (., Facebook Ads Manager, Google Analytics) to track performance, optimize campaigns, and provide reports.
- Oversee and optimize the digital marketing tech stack, including tools for CRM, marketing automation, content management, and analytics (., Salesforce, Google Ads, etc.).
- Integrate marketing technology solutions to streamline operations, improve customer segmentation, and automate marketing efforts.
- Leverage AI for content personalization, predictive analytics, customer journey automation, and campaign scaling.
- Stay current with emerging trends, technologies, and best practices in digital marketing, including AI, to maintain a competitive edge.

Education and Experience Information:
- 10+ years of experience in full-funnel marketing with a focus on digital marketing, SEO/SEM, inbound marketing, and demand generation.
- Proven track record of leading successful marketing initiatives and driving growth for consumer-facing brands.
- Experience creating and implementing customer segmentations in media planning and buying.
- Experience utilizing Brand Awareness research to inform media plans.
- Strong analytical skills and experience using data to inform marketing strategies.
- Advanced knowledge of digital marketing & CRM tools (., Google Analytics, Salesforce), and marketing automation software (., HubSpot).
- At least 5 years of people management experience.
- Extensive understanding of advertising attribution and brand building.
- Excellent communication, leadership, and interpersonal skills.
- Bachelor’s degree in Marketing, Business, or related field; relevant certifications a plus.
- Fully bilingual in Spanish and English, with excellent communication skills in both languages preferred.
- Experience working with Multicultural marketing.

Salary Information:
The pay range for this role is 130,000 - 170,000 USD per year (Remote).