Legal Staff Marketing in Waco, TX

Law Firm

Waco, TX

Legal Staff Marketing in Waco, TX

Legal Staff

Min 3 yrs required

No

Job Title: Business Development Coordinator

Job Responsibilities:
- Oversee day-to-day marketing, client development, and client relationship efforts across five offices in Texas.
- Work closely with the Chief Operating Officer and the Marketing Committee to develop and implement strategic marketing plans in collaboration with an outside marketing agency.
- Plan, support, and implement a broad array of marketing, business development, and recruiting initiatives to help expand the law firm's business and marketplace presence.
- Meet regularly with the Marketing Committee to discuss recent marketing and client development efforts and long-term strategies.
- Serve as a key liaison with the outside marketing agency to ensure alignment of internal initiatives and external strategies, communicating goals, priorities, and updates while supplying internal content and feedback.
- Monitor timelines on deliverables along with other performance metrics.
- Collaborate with the HR department to develop recruiting and retention strategies through creative job advertising, top workplace submissions, online reviews and ratings, and other strategies to attract and retain professional talent.
- Participate in attorney onboarding to help attorneys navigate the law firm's marketing tools, processes, and external agency capabilities.
- Proactively visit attorneys throughout all offices to address individual needs and help identify patterns, shared challenges, and recurring requests that can inform broader firm-wide marketing strategies.
- Coordinate the management of the law firm's website, social media platforms, digital and print brochures, business cards, and other marketing and client development materials.
- Assist in the drafting and distribution of both internal and external newsletters.
- Coordinate the drafting of press releases and work with attorneys on content creation to be published on the law firm's website and within other publications.
- Assist in the development and drafting of relevant award submissions, including Chambers USA, Best Lawyers, Super Lawyers, and more.
- Coordinate the creation of promotional marketing materials and order company swag for distribution as needed, maintaining inventory to anticipate general needs.
- Incorporate return on investment (ROI) mentality in all business development activities and ensure that the law firm is closely tracking designated metrics.
- Manage the marketing budget and make recommendations on efficiencies and spending trends.
- Develop and foster relationships with external contacts, including law firm clients, industry peers, and organizations like the Legal Marketing Association (LMA).
- Provide general support to the administrative team, including HR, IT, Facilities, and General Operations as needed.
- Maintain confidentiality at all times.
- Travel to other offices on a limited basis.
- Be flexible and willing to accept other duties as assigned.

Education and Experience Information:
- Three or more years of business development and marketing experience, preferably in a law firm or other professional services environment.
- Self-starter able to identify and help craft marketing strategies and robust plans of action.
- Flexible, forward-thinking, proactive, and detail-oriented team player.
- Exceptional interpersonal, verbal, and written communication skills.
- Excellent writing, proofreading, and grammar skills.
- Bachelor’s degree in marketing or a related field preferred.

Salary Information:
- Competitive pay rates with outstanding benefits, including exemplary medical, dental, and vision insurance, life insurance, long-term disability, and profit sharing/401(k) after one year of service.