Marketing Automation Specialist
Job Title
Marketing Automation Specialist
Job Responsibilities
- Collaborate with the Manager of Digital Marketing Technology and others to create, manage, and continuously improve a marketing automation strategy, communicating it to stakeholders quarterly.
- Develop, maintain, and improve processes related to email marketing, including handling bounced emails, interacting with customers between matters, managing event cycle communications, and segmenting audiences.
- Establish and meet Key Performance Indicators (KPIs) for email marketing, focusing on statistics such as view rates, bounces, campaign effectiveness, customer satisfaction, and list size.
- Conduct quarterly reviews to highlight KPIs, campaign performance, trends, problems, and opportunities. Pitch new processes and changes for continuous improvement every quarter.
- Provide insights on marketing campaigns regularly and conduct formal quarterly business reviews.
- Collaborate cross-functionally to refresh templates and best practices for standard communications, events, and reporting.
- Offer coaching, communication, data reports, and collaboration with business colleagues and attorney stakeholders to ensure marketing automation meets business needs and achieves defined goals and KPIs.
- Deliver top-tier customer support and service in a law firm setting by offering timely and effective solutions to user questions and requests.
- Build and deploy email campaigns aligned with strategic goals, providing campaign support to users through list uploads, instruction, and troubleshooting.
- Develop and deliver regular training to users, ensuring effective utilization of marketing automation tools, including audience segment creation and management across digital tools.
- Enhance the firm's use of marketing automation to increase demand and drive user adoption. Influence digital marketing strategy by providing marketing automation input and implementation.
- Serve as the primary contact with software vendors for relevant systems, including email marketing, contact data tools, and web personalization.
- Stay updated on technology developments to ensure the law firm has the right technologies in place to remain competitive.
- Recommend adopting new and supplemental technologies and systems where appropriate.
Education and Experience Information
- required.
- Minimum of five (5) years of experience with marketing automation required; experience in professional services marketing could be advantageous.
- Proficiency with marketing automation tools such as Litera Concep, Salesforce Pardot, Vuture, Marketo, Hubspot, or Eloqua required.
- Familiarity with CRM and analytics platforms is necessary.
- Knowledge of user experience methods such as A/B testing.
- Fluency with marketing concepts like segmentation, messaging, positioning, and promotion.
- Strong skills in email content development, including writing, proofing, and editing.
Salary Information
- Milwaukee: $62,100 to $86,900
- Chicago & Dallas: $68,300 to $95,600
- Washington .: $74,500 to $104,300
Additional Information
The law firm offers a comprehensive benefits program that includes Paid Time Off, Paid Holidays, Medical, Dental, and Vision insurance, 401(k) Retirement, Disability and Life insurance, Adoption Assistance, and Backup Care for Dependents.
The law firm is an Affirmative Action/Equal Opportunity Employer/Vet/Disabled.
