Legal Staff Marketing in New York City, NY

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Law Firm

New York City, NY

Legal Staff Marketing in New York City, NY

Legal Staff

Min 6 yrs required

No

Job Title: Business Development and Marketing Manager - Products

Job Responsibilities:

1. Business Plans & Infrastructure:
- Develop and support annual marketing and business development business plans focused on priorities outlined by law firm leaders and/or assigned teams. This includes thought leadership platforms, communications, and client outreach.
- Collaborate with Business Development & Marketing department leadership and group leaders to develop annual budgets to support initiatives outlined in business plans or as outlined by leadership. This involves specifying key strategic and tactical objectives and means to achieve annual goals.
- Manage day-to-day responsibilities to ensure that assignments and projects are properly managed and align with the law firm’s overall strategic efforts, ensuring exceptional client service.
- Support the onboarding and integration of lateral lawyers.

2. Business Development & Profile Raising Initiatives:
- Develop and support the implementation of key business development initiatives, including priority client targeting and campaigns, client satisfaction, client seminars, and networking events, as well as other initiatives to enhance business development efforts.
- Engage in research and analysis and competitive intelligence-gathering.
- Support the collection and maintenance of CRM-based contact and other data for marketing planning and for mailing lists.
- Support in the collection and reporting of matter experience.
- Partner with Business Development & Marketing colleagues to facilitate the completion of directory submissions, regional surveys, league table/industry survey content, specific lawyer and practice awards and accolades, and other profile-raising initiatives on behalf of the industry group.
- Support coordination of business development training for lawyers.

3. Pitches & Proposals & Marketing Materials:
- Manage responses to RFPs, and pitch, presentation, and other opportunities via the development of written proposal and presentation materials for the industry group and liaise with others when relevant.
- Develop new marketing brochures and edit and refine existing ones; maintain practice descriptions in Business Development & Marketing-shared systems.
- Periodically review and consult with lawyers regarding their bios and practice descriptions to ensure that they are current.

4. Local Office Support:
- Provide support for seminars, sponsorships, and other events and initiatives pursued by the law firm in the local office when relevant.
- Support the onboarding and integration of lateral lawyers when relevant.

5. Other:
- Assist with the supervision and training of more junior team members.
- Perform other duties as assigned or required to meet the law firm’s goals and objectives.

Education and Experience Information:

- Education/Training/Certifications:
- Bachelor’s degree in a related field.

- Professional Experience:
- Six or more years of demonstrated success in a marketing, research, management, and/or communications-related field, either in the professional services (., law, accounting, or consulting) or in a comparable position(s) in the corporate, trade association, or academic sectors.

Technical Skills:

- Proficiency in Microsoft Office products.

Performance Traits:

- Strong written and verbal communication skills, able to communicate effectively and in a professional manner with all levels of the law firm and outside vendors.
- Ability to work in a diverse team environment and effectively support the demanding needs of the law firm.
- Ability to work under pressure, meet deadlines with shifting priorities.
- Must be a self-starter with a high level of initiative.
- Strong customer service skills, able to anticipate needs and exercise independent judgment.
- Strong attention to detail, organizational skills, and the ability to manage multiple projects.
- Maintains confidentiality and exercises discretion.
- Exercises solid strategic thinking and problem-solving skills.
- Familiarity with accepted research techniques and databases typically used for competitive intelligence in a professional services company.
- Demonstrated good judgment, a team-first orientation, meticulous and results-driven.

Management Accountabilities:

- Manages processes for direct reports in relation to performance appraisals, annual compensation, goal setting, and performance counseling.
- Demonstrated leadership and supervisory experience.
- Operational budget analysis and recommendations.
- Conducts analysis of staffing levels and participation in the recruitment process.
- Able to determine and implement change processes to improve workflow efficiencies.
- Process- and service-oriented with strong leadership and project management skills.
- Able to set priorities and delegate in an efficient manner.
- Analysis of staffing levels and requests for assistance.
- Operational budget analysis and recommendations.

Physical Requirements:

- May require occasional lifting of up to 20 lbs.
- May require travel to other offices as needed.

Salary Information:

The typical pay scale for this position in Chicago is between $135,600 and $179,300, and in New York between $147,300 and $194,800, although the actual wage or salary could be lower or higher if the candidate’s education, experience, skills, and internal pay alignment are different from those specified.

Additional Information:

The law firm offers competitive compensation and comprehensive benefits, including medical/dental/vision/life/and AD&D insurance, 401(k) savings plan, back-up childcare and eldercare, generous paid time off (PTO), as well as opportunities for professional development and growth.

The law firm is committed to providing equal opportunity and reasonable accommodations to applicants and employees with disabilities and disabled veterans. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or status as a protected veteran.

Jun 18, 2025
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