Legal Staff Paralegal in Plano, TX

2 views

In-House

Plano, TX

Legal Staff Paralegal in Plano, TX

Legal Staff

Min 4 yrs required

No

Job Title: Sr. Paralegal, Marketing

Job Responsibilities:

The Senior Paralegal, Marketing at the company provides strategic legal support to the Marketing, Public Relations, and Communications teams. The role involves legal review and clearance of advertisements, promotions, licensing, brand partnerships, and system communications. Key responsibilities include:

Marketing/PR Support (70%):
- Assist the Marketing/PR team by providing front-line legal support and addressing marketing-related issues and projects.
- Review national advertising materials for legal compliance as directed by the supervisor.
- Examine POP, menu assets, and packaging for legal compliance.
- Approve local advertising submitted by franchisees and local agencies.
- Advise on the process and use of company materials and ensure compliance with brand standards.
- Research potential and emerging marketing and advertising legal issues, provide accurate risk assessments, and work proactively to develop solutions.
- Review digital and CRM advertising materials for legal compliance, including e-commerce banners, digital menus, CRM creative assets (email, SMS, push notifications), and social media assets.
- Review press and publicity materials and provide legal guidance on PR events.
- Assess joint promotions and added value events submitted by the media team and agencies.
- Assist with sweepstakes, contests, giveaways, etc., ensuring brand protection and proper participant interaction, escalating high-risk issues to the supervisor.
- Draft/review waivers and releases for events, activations, store openings, and other promotions.
- Coordinate trademark clearance searches with the Global Trademark Group and assist with trademark and patent infringement claims.
- Assist with patent application questions and support the Global Trademark Department with trademark registration/renewal matters.

Communications Team (20%):
- Conduct primary legal reviews for internal communications to ensure adherence to legal and contractual obligations.
- Review weekly operations bulletins and other internal communications related to promotions and key initiatives.
- Review presentations and messages for corporate audiences.
- Evaluate messages and presentations directed at the franchise system.

Other Responsibilities (10%):
- Lead or represent legal on cross-functional projects.
- Stay informed on developments in marketing/advertising law and regulation, sharing relevant information with the department and clients.
- Perform other tasks as delegated by the Chief Legal Officer.

Education and Experience Information:

Education/Certifications:
- A Bachelor's Degree is required, and a paralegal certification is preferred.

Experience:
- A minimum of 4 years of paralegal experience in a law firm or law department is required, with a focus on advertising and trademark law.
- In-house experience is preferred.
- The candidate should have a mindset focused on providing risk assessments and realistic solutions.
- Ability to support the Marketing team and understand its real needs and goals, as well as a tolerance for risk and understanding team members' roles and skills.
- Excellent verbal and written communication skills are necessary.
- Ability to build individual relationships and communicate with leadership as needed.
- The candidate should be self-directed, possess strong project management skills, and be a team player.
- Ability to manage outside counsel/consultant relationships.
- High personal and professional integrity and the ability to establish personal credibility within the department and organization.
- Comfort working in a fast-paced, evolving environment with high expectations for excellence.

Salary Information:
The text does not provide specific salary information for the position.

Company Overview:
The company, a division of Yum! Brands, is known for its rich history of success and innovation, being the world's most popular chicken restaurant chain. **Members Only**, based in Louisville, Kentucky, operates over 45,000 restaurants in more than 135 countries. The company's restaurant brands, including KFC, Pizza Hut, and Taco Bell, are global leaders in their respective food categories. The company is committed to breakthrough innovation and employee success, fostering a unique culture where everyone can be their best self, make a difference, and have fun.

Jun 10, 2025
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