Job Title: Growth Lead (Head of SEM)
Job Responsibilities:
The Growth Lead at the law firm is tasked with expanding the number of clients served, which is both a challenging and rewarding endeavor due to the competitive and regulated nature of the legal marketing space. The role involves a blend of traditional marketing and acquisition strategies alongside responsibilities unique to a rapidly scaling tech company. Key responsibilities include:
- Developing and executing comprehensive paid search strategies to enhance client acquisition as the company scales from Series B towards market dominance.
- Launching, monitoring, and optimizing new marketing campaigns on paid search channels.
- Driving new channel expansion and fostering data-driven innovation through continuous performance measurement tests.
- Conducting keyword research, competitive analysis, and audience targeting to identify growth opportunities and mitigate risks.
- Collaborating with Product and Engineering teams to tailor the client product experience to the unique needs of the audience, including designing and building landing pages for paid search audiences.
- Partnering with the content team to drive the development of paid search ads.
- Leveraging contractors or agencies as necessary to supplement internal capabilities.
Education and Experience Information:
Required Qualifications:
- A minimum of 3 years of experience at a leading digital advertising agency post-college graduation, with demonstrated advancement due to stellar performance.
- Strong quantitative analytical skills with proficiency in data analytics platforms and data visualization software.
- An ambitious self-starter with the ability to thrive in ambiguous environments and enjoy strategic challenges.
- A kind and thoughtful colleague with the ability to shape a positive team culture, analyze data thoughtfully, and communicate insights effectively.
- A demonstrated commitment to doing good and helping people.
Bonus/Nice-to-Have Qualifications:
- Experience using Looker, SQL, Google Analytics, and Google Tag Manager.
- Experience with Google and Bing Ads, with a track record of improving paid media campaigns.
- Experience with digital marketing platforms and designing and producing digital ads.
Salary Information:
The law firm offers a competitive compensation package for the Growth Lead role, which includes:
- A base salary range anticipated to be between $130,000 to $155,000, in addition to equity and benefits. The exact salary offered will depend on various factors such as the candidate’s experience, knowledge, skills, and abilities, as well as internal equity considerations.
- Generous benefits package including medical and dental insurance with 100% of employee premiums covered.
- 15 vacation days and approximately 19 paid holidays each year, including two weeks at the end of the year.
- Free membership to OneMedical.
- $600/year reimbursable stipend for internet service.
- $1,000 reimbursable stipend for education and training outside of work.
- Up to $1,200/year student loan repayment assistance.
- 401(k) and optional HSA/FSA.
The law firm is committed to building a diverse team and encourages candidates from underrepresented backgrounds in tech to apply. The company is a certified B Corporation addressing a critical social problem, with a mission-driven approach aimed at helping people in need. The Growth Lead role offers the opportunity to work in a startup environment with strong traction, substantial funding, respected backers, and tremendous growth, allowing for significant impact and contribution to shaping the company culture.
Location:
This position is fully remote, offering flexibility for employees to live and work from anywhere. Periodic travel to Los Angeles is expected, funded by the company, for in-person interactions with colleagues, which are considered crucial for building a great culture. The company emphasizes thoughtfully planned retreats, offsites, and other gatherings to foster team cohesion.
