Legal Staff Marketing in Grand Rapids, MI

Law Firm

Grand Rapids, MI

Legal Staff Marketing in Grand Rapids, MI

Legal Staff

Min 10 yrs required

No

Job Title: Senior Digital Marketing Manager

Job Responsibilities:
The Senior Digital Marketing Manager is responsible for leading and enhancing the digital marketing efforts of the law firm. This role involves developing, implementing, and managing digital marketing strategies to increase brand awareness, generate leads, and enhance client engagement. The key duties include:

- Developing and executing comprehensive digital marketing strategies, including website management, SEO, SEM/PPC, social media, email marketing, and digital paid media.
- Collaborating with the content team to create, design, and optimize content on the firm’s website via CMS, which includes videos, blog posts, images, and integrating third-party platforms.
- Overseeing the firm’s social media presence and engagement on platforms such as LinkedIn, Facebook, Instagram, YouTube, and other channels.
- Planning and managing digital advertising campaigns, including Google Ads and social media ads.
- Setting and monitoring digital KPIs, evaluating performance against industry benchmarks, and adjusting strategies based on insights and trends.
- Analyzing and reporting on digital marketing performance using tools like Google Analytics, providing insights and recommendations for improvement and growth.
- Collaborating with internal teams, including attorneys and the Client Growth and Marketing team, to develop effective digital content that resonates with target audiences.
- Staying updated on digital marketing trends, tools, and best practices.

Education and Experience Information:
The ideal candidate for the Senior Digital Marketing Manager position must meet the following qualifications:

- A Bachelor’s degree in marketing, communications, business, journalism, or a related field.
- A minimum of 10 years of experience in digital marketing, preferably within a law firm or professional services company.
- Proven experience managing SEO, SEM, social media, email marketing, and digital paid media campaigns.
- Proficiency in digital marketing tools such as Google Ads, Google Analytics, social media management tools, and email marketing platforms.
- Strong analytical skills with the ability to interpret data and generate actionable insights.
- Excellent communication and project management skills.

Salary Information:
The Chicago applicant salary benchmark for the Senior Digital Marketing Manager position is between $150,000 and $175,000, commensurate with experience. Additionally, this position is eligible for bonuses.

The law firm currently offers a comprehensive benefits package, including health and life insurance, 401k/Roth and Profit Sharing, and paid time off.

Equal Employment Opportunity and Diversity Statement:
The law firm is committed to equal employment opportunity in both principle and as a matter of policy. The firm will recruit, hire, train, promote, compensate, and provide benefits to all applicants and employees without regard to ancestry, sex, race, color, ethnicity, national origin, gender, age, religion, religious creed, mental and/or physical disability, medical condition, military and/or veteran’s status, genetic information, marital status, sexual orientation, gender identity and/or expression, or any other basis protected by applicable federal, state, and local laws. This policy applies to all recruiting, hiring, promotions, upgrades, layoffs, compensation, benefits, terminations, and all other privileges, terms, and conditions of employment. The firm complies fully with all federal, state, and local equal employment opportunity laws.