Job Title: Marketing Manager - Large Legal Market
Job Responsibilities:
- Designing, developing, and executing marketing programs to support the large law firm market business and product offerings.
- Partnering with internal stakeholders and cross-functional teams to identify and implement marketing programs aligned with business needs.
- Collaborating with agencies and internal creative teams to develop compelling creative and content that resonates with key personas.
- Measuring and reporting on the performance of marketing campaigns against goals, Return-On-Investment, and KPIs.
- Planning, executing, and measuring A/B experiments and conversion tests to assess success.
- Developing messaging and positioning that highlights key differentiators and addresses the specific challenges of customers.
Education and Experience Information:
- Exceptional writing skills are essential.
- B2B experience is required; a . in Marketing, Communications, English, or a related discipline is necessary.
- A Juris Doctor or legal industry experience is a plus.
- Experience with and Pardot or other marketing automation tools and agile marketing is required.
- Comfort with making data-driven decisions and reporting results is necessary.
- A growth mindset and willingness to engage with colleagues on new ideas in the legal AI market are desirable.
Salary Information:
The text does not provide specific salary information. However, it mentions various benefits that contribute to a comprehensive employment package.
Working Conditions and Benefits:
- Flexible working hours to accommodate productivity and work-life balance.
- Health Benefits: Comprehensive multi-carrier program for medical, dental, and vision benefits.
- Retirement Benefits: 401(k) with match and an Employee Share Purchase Plan.
- Wellbeing: Wellness platform with incentives, Headspace app subscription, Employee Assistance, and Time-off Programs.
- Short-and-Long Term Disability, Life and Accidental Death Insurance, Critical Illness, and Hospital Indemnity.
- Family Benefits, including bonding and family care leaves, adoption, and surrogacy benefits.
- Health Savings, Health Care, Dependent Care, and Commuter Spending Accounts.
- Up to two days of paid leave each to participate in Employee Resource Groups and to volunteer with a charity of choice.
About the Business:
Company provides legal, regulatory, and business information and analytics that help customers increase productivity, improve decision-making, achieve better outcomes, and advance the rule of law globally. As a digital pioneer, the company was the first to bring legal and business information online with its Lexis and Nexis services. The company is part of a global provider of information-based analytics and decision tools for professional and business customers, serving over 150 countries with 11,800 employees worldwide. The company has been a leader in deploying AI and advanced technologies to the legal market to improve productivity and transform the overall business and practice of law.
