Job Title: Marketing Specialist
Job Responsibilities:
- Coordinate Continuing Education (CE) credit tracking and submissions, including managing relevant documentation and liaising with vendors, attorneys, and event organizers.
- Maintain and manage inventory for the law firm’s branded merchandise store, including fulfilling orders, restocking items, and tracking usage.
- Support new hire marketing orientation, ensuring attorneys and staff are onboarded with proper bios, headshots, templates, and marketing resources.
- Perform routine website maintenance, including updating pages, fixing broken links, and ensuring the accuracy of content across the law firm’s intranet, attorney bios, practice pages, and news items.
- Assist in the development and execution of digital marketing campaigns, including internal communication, website updates, social media, email newsletters, and blogs.
- Coordinate and post client alerts, announcements, and other updates for distribution by email and to the website.
- Develop and maintain mailing lists, contact lists, and client profiles using the firm's database and CRM.
- Own, create, and manage submissions to key award and ranking organizations, surveys, directories, and similar entities, such as Best Lawyers, Legal 500, Law360, etc. This includes outreach to lawyers for planning, drafting, submitting, and internal and external reporting/announcement.
- Manage the firm’s tickets assets.
- Perform other duties as assigned.
Education and Experience Information:
- A Bachelor's Degree in marketing, communications, or a related field is preferred.
- A minimum of two years of relevant experience. Equivalent combinations of education and experience will be considered.
- Knowledge of corporate communications, marketing principles, and digital marketing concepts.
- Familiarity with relevant marketing technology tools, as well as law firm rankings, awards, and publications.
- Ability to work independently and collaboratively in a highly competitive and demanding environment.
- Strong attention to detail to produce accurate, timely, and complete work product.
- Strong written and verbal communication skills.
- Strong project management skills, initiative, and the ability to manage multiple projects.
- Strong problem-solving and analytical skills to make sound decisions.
- Must be proficient in the use of Microsoft Teams, PowerPoint, Word, and Excel. Experience using Canva and is a bonus.
- A candidate with graphic design and/or video production skills is a plus.
- Legal marketing and law firm experience is preferred but not required.
Salary Information:
Salary Range - $60,000 - $70,000
Department: Marketing
This is a full-time position.
