Legal Staff Marketing in Kansas City, MO

Law Firm

Kansas City, MO

Legal Staff Marketing in Kansas City, MO

Legal Staff

Min 10 yrs required

No

Chief Marketing Officer (CMO)

Job Title

Chief Marketing Officer (CMO)

Job Responsibilities

Marketing Strategy & Leadership

- Develop and execute a comprehensive marketing strategy aligned with firm goals.
- Build, mentor, and lead a high-performing marketing team.
- Collaborate with attorneys, leadership, and the intake team to drive client acquisition.
- Oversee public relations and brand reputation.
- Create, manage, and optimize the firm’s marketing budget, ensuring efficient allocation of resources to maximize ROI.
- Manage relationships with marketing vendors, agencies, and media partners to ensure cost-effective, high-quality service delivery.
- Identify and evaluate opportunities for market expansion, including new service areas and geographic growth.

Advertising & Brand Growth

- Lead multichannel advertising efforts, including TV, radio, PPC, social media, and programmatic advertising.
- Ensure compliance with legal advertising regulations while maintaining compelling messaging.
- Oversee content marketing (thought leadership, blog posts, case studies) and brand-building initiatives, including community sponsorships and outreach efforts.
- Negotiate contracts and partnerships with advertising platforms, production teams, and external agencies to maximize efficiency and ROI.

Data-Driven Marketing

- Optimize the firm’s website, SEO, and paid search campaigns to generate client leads.
- Oversee social media strategy to engage potential clients and position the firm as an industry leader.
- Utilize CRM and marketing automation to enhance client engagement and lead nurturing.
- Develop and oversee dashboards and reporting tools to track lead generation, conversion rates, and ROI across all marketing channels.
- Analyze market trends, competitor performance, and client demographics to inform future marketing initiatives.
- Monitor and analyze key performance indicators (KPIs), including market trends, competitor performance, and client demographics, to guide decision-making and maximize marketing impact.

Community Engagement & Outreach

- Oversee and support the Community Engagement team, ensuring alignment with the firm's brand and marketing goals.

Education and Experience Information

- 10+ years of marketing leadership experience, preferably in legal, professional services, or high-growth industries.
- Proven success in multichannel advertising, brand management, and digital marketing.
- Strong expertise in SEO, PPC, and marketing analytics.
- Experience managing marketing budgets and optimizing ROI.
- Proven track record in managing vendor relationships, contract negotiations, and agency partnerships.
- Exceptional leadership, communication, and analytical skills.
- Ability to thrive in a fast-paced, client-focused environment.

Salary Information

No specific salary information is provided in the text.