Business Development Coordinator in Waco, TX

Law Firm

Waco, TX

Business Development Coordinator in Waco, TX

Law Firm Non Legal Department

Min 3 yrs required

No

Job Title: Business Development Coordinator

Job Responsibilities:
- Oversee the law firm’s day-to-day marketing, client development, and client relationship efforts across five offices in Texas.
- Collaborate closely with the Chief Operating Officer and the law firm’s Marketing Committee to develop and implement strategic marketing plans in conjunction with the firm’s outside marketing agency.
- Plan, support, and implement a variety of marketing, business development, and recruiting initiatives to expand the law firm’s business and marketplace presence.
- Meet regularly with the Marketing Committee to discuss recent marketing efforts and long-term strategies.
- Serve as a key liaison with the firm’s outside marketing agency to ensure alignment of internal initiatives and external strategies, communicate goals, priorities, and updates, and monitor timelines and performance metrics.
- Work closely with the HR department to develop recruiting and retention strategies through creative job advertising, top workplace submissions, online reviews, and other methods to attract and retain professional talent.
- Participate in attorney onboarding to help attorneys navigate the firm’s marketing tools, processes, and external agency capabilities.
- Visit attorneys across all offices regularly to address individual needs and identify patterns, shared challenges, and recurring requests for broader firmwide marketing strategies.
- Coordinate the management of the firm’s website, social media platforms, digital and print brochures, business cards, and other marketing and client development materials.
- Assist in the drafting and distribution of both internal and external newsletters.
- Coordinate the drafting of press releases and work with attorneys on content creation for the firm’s website and other publications.
- Assist in the development and drafting of relevant award submissions, such as Chambers USA, Best Lawyers, and Super Lawyers.
- Coordinate the creation of promotional marketing materials and order company swag, maintaining inventory to anticipate general needs.
- Incorporate a return on investment (ROI) mentality in all business development activities and ensure that the firm is closely tracking designated metrics.
- Manage the firm’s marketing budget and make recommendations on efficiencies and spending trends.
- Develop and foster relationships with external contacts, including clients, industry peers, and organizations like the Legal Marketing Association (LMA).
- Provide general support to the firm’s administrative team, including HR, IT, Facilities, and General Operations as needed.
- Maintain confidentiality at all times.
- Travel to the firm’s other offices on a limited basis.
- Be flexible and willing to accept other duties as assigned.

Education and Experience Information:
- Three or more years of business development and marketing experience, preferably in a law firm or other professional services environment.
- Self-starter able to identify and craft marketing strategies and robust plans of action.
- Flexible, forward-thinking, proactive, and detail-oriented team player.
- Exceptional interpersonal, verbal, and written communication skills.
- Excellent writing, proofreading, and grammar skills.
- Bachelor’s degree in marketing or a related field preferred.

Salary Information:
- The law firm offers competitive pay rates with outstanding benefits, including exemplary medical, dental, and vision insurance, life insurance, long-term disability, and profit sharing/401(k) after one year of service.

About the Law Firm:
Since 1917, the law firm has provided individuals and businesses throughout Texas with personal attentiveness and expertise on their legal matters. The firm prides itself on its heritage, vision, and exceptional results. In 2024, the law firm was recognized as a “Top Workplace” by . News & World Report, Austin American-Stateman, and San Antonio Express-News. In 2025, it was named by USA TODAY as a Top Workplace. The firm employs 200 professionals, including 100 attorneys, in 5 offices across Texas, with an average tenure of years. The team continues to grow by at least 10% each year.