Legal Staff Marketing in Bridgeport, WV

Law Firm

Bridgeport, WV

Legal Staff Marketing in Bridgeport, WV

Legal Staff

3-5 yrs required

No

Marketing and Communications Specialist

JOB DESCRIPTION

POSITION SUMMARY:

The Marketing and Communications Specialist is tasked with crafting, distributing, and analyzing both external and internal communications for the law firm, while also supporting various content-driven functions within the Marketing and Business Development Department. This role involves developing, editing, and disseminating content to diverse target audiences across multiple platforms, including the website, intranet, email, and social media. The specialist is expected to utilize their creative and technical skills, alongside critical thinking, to further the firm’s strategic objectives.

WORKING RELATIONSHIPS:

REPORTS TO: The Marketing and Communications Specialist reports to the Marketing Manager and collaborates closely with the Marketing Director, Chief Marketing Officer, and Director of Business Development as part of the marketing team.

SUPERVISES: This position does not have supervisory responsibilities.

PRIMARY DUTIES AND RESPONSIBILITIES:

- Draft attorney bios, press releases, survey and nomination submissions, announcements, invitations, website content, presentations, ad copy, brochure content, and custom materials for public consumption.
- Support the writing, formatting, review, approval, and distribution process for client alerts and other content.
- Ensure existing collateral materials are current and develop new materials as required.
- Maintain and share quarterly tracking and analytics reports on communication efforts and media tracking.
- Provide support for presentation development as necessary.
- Act as a point of contact for media inquiries, working with external publications and media contacts to disseminate firm news, events, announcements, and other relevant content.
- Assist with pitch development and content retrieval as needed.
- Offer event support, including developing invitation copy, distributing electronic invitations, and managing invitation lists.
- Support the production, implementation, and post-event follow-up items and tracking of the firm’s webinars.
- Update mailing lists and contact records in the email management system.
- Enforce and coordinate updates to the firm’s style guide.
- Conduct marketing and business development research as needed.
- Coordinate with other team members to achieve Marketing and Business Development goals and initiatives.
- Create relationships with digital and print outlets to promote the publication and reuse of written marketing content.
- Serve as a member of the internal proofing team, responsible for proofing internal and external messaging before publication, following approved proofing protocols and procedures.
- Identify areas for content review, refresh, and updates, as well as opportunities for new content creation and development.
- Assist in adding content to the firm’s website as needed.
- Perform additional duties as required.

KNOWLEDGE, SKILLS, AND ABILITIES REQUIRED:

EDUCATION: An undergraduate degree is required, with a preference for degrees in Marketing, Journalism, or English.

WORK EXPERIENCE: A minimum of 3-5 years’ experience in a communications role is required, with experience in a law firm or professional services firm preferred.

Requirements:

- Strong understanding of communications, public relations, marketing, and customer service principles.
- Demonstrate sound judgment, prioritization, critical thinking skills, strong attention to detail, and a sense of responsibility and accountability for processes, tasks, and projects.
- Ability to work under pressure, handle confidential information discreetly, and prioritize competing demands.
- Responsive and deadline-driven with requests and projects.
- High-level ability to be proactive, work independently, self-identify tasks to undertake, and use judgment in their work, understanding when to escalate questions and issues.
- Excellent writing skills and a strong command of the English language and AP writing style to support content development, proofreading, and editing aspects of the position.
- Ability to convey complex topics concisely and clearly using firm style guidelines.
- Familiarity with email marketing systems, with the ability to lead efforts to maintain clean and well-maintained mailing lists.
- High proficiency in Microsoft Office Suite (including Word, Access, PowerPoint, and Excel). A working knowledge of the Adobe Creative Suite, particularly InDesign, is a plus.
- Familiarity with social media tools, media monitoring tools, media databases, and website content management systems. Experience with Constant Contact, JD Supra, WordPress, Agility, Hubspot, and CVENT is a plus.
- Strong interpersonal and verbal communication skills are necessary to interface successfully with a variety of individuals internally and externally.

WORKING CONDITIONS:

PHYSICAL EFFORT: Manual dexterity is used in operating standard office equipment. The position involves prolonged periods of sitting and may require walking to various areas throughout the office building, which may involve the use of elevators and/or stairs.

WORK ENVIRONMENT: The work environment is a normal office setting.

JOB STATUS: This is a full-time, exempt position. Work after hours or on weekends may occasionally be expected or required. Limited travel is expected.

The position requires full-time, five-day-a-week, Monday through Friday, in-office work. The department’s policy on remote work allows team members to be eligible for remote work on a hybrid schedule after 12 consecutive months of full-time employment. The hybrid schedule includes a maximum of 2 days per week of remote work, with the selected days being consistent week to week. Approval of a hybrid work schedule is contingent upon work performance, direct supervisor review, and approval, in addition to the reviews/approvals outlined in the firm’s remote work policy.

The primary job duties and responsibilities described above reflect the level and nature of work performed by the employee(s) assigned to this job. This description should not be construed as an exhaustive listing of all job duties and responsibilities performed by this job.