VP – Marketing Counsel

Min 5 yrs required

Full-time

No

The VP – Marketing Counsel is responsible for providing legal support to the business on new marketing initiatives, supporting Closed End Lending products, providing legal marketing leadership to PayPal and Venmo products, and providing expertise to the branding and non-platform marketing teams. This role reports to the SVP – Senior Counsel: Marketing and requires a Bachelor’s Degree and Juris Doctorate (JD) with a minimum of 5 years of relevant law firm, in-house or Synchrony legal experience. The salary range for this position is between $130,000 and $210,000 USD annually, with eligibility for an annual bonus based on individual and company performance.

Role Summary/Purpose:

- Responsible for providing legal support to the business on new marketing initiatives, supporting Closed End Lending products, providing legal marketing leadership to PayPal and Venmo products, and providing expertise to the branding and non-platform marketing teams
- Reports to the SVP – Senior Counsel: Marketing
- Requires a Bachelor’s Degree and Juris Doctorate (JD) with a minimum of 5 years of relevant law firm, in-house or Synchrony legal experience
- Salary range: $130,000 - $210,000 USD annually
- Eligible for annual bonus based on individual and company performance

Essential Responsibilities:

Legal Responsibilities and Marketing Reviews:

- Lead legal support for sweepstakes, co-venturer initiatives, branding initiatives, marketing trademark inquiries, corporate marketing and other marketing related initiatives as requested
- Provide legal advice to the marketing teams on broad based marketing initiatives and client campaigns requiring specific legal review
- Review marketing collateral and create strategic guidance and templates for Closed End lending products, including Pay Later and Ally, across all channels of communications and assess relevant processes for compliance with law/internal policies providing comprehensive feedback
- Engage and collaborate with respective outside counsel, client attorney, all functions and subject matter experts, including compliance and risk as required on complex issues
- Review/support non-client specific B2B reviews

Client Marketing Team Support:

- Provide and maintain subject matter expertise on PayPal and Venmo’s loyalty programs, promotions, benefits, and acquisition channels
- Provide Legal Marketing expertise to cross functional teams for PayPal and Venmo client marketing initiatives

Training and Communication:

- Provide advice to client teams on advertising and related credit card and regulatory laws
- Influence actions without direct leadership responsibility for teams or processes to build relationships in a cross-matrixed environment (both cross-functionally and cross-business)
- Develop continuous communication channels with marketing to ensure an understanding of and access to marketing legal requirements and changes in law

Compliance, Regulatory Support and Special Projects:

- Responsible for keeping up with relevant developments in the industry and law to help formulate business strategies in response to such changes. Integral part of Law Monitoring process
- Respond to marketing compliance questions, remediations, audits and support regulatory examinations and other supervisory activities in connection with client marketing activities
- Develop, review and revise marketing related Procedures and CTCs, as applicable
- Perform other duties and/or special projects as assigned

Qualifications/Requirements:

- Bachelor’s Degree and Juris Doctorate (JD) with a minimum of 5 years of relevant law firm, in-house or Synchrony legal experience
- Working knowledge of relevant federal and state laws and regulations relating to marketing and financial services marketing
- Broad perspective and detailed understanding of business systems and processes with the ability to incorporate their impact into the development of effective legal marketing guidelines

Desired Characteristics:

- Proven experience requiring strong judgment and ability to understand and balance business/legal considerations
- Demonstrated ability to manage complex initiatives and projects in a matrix environment across multiple business units and to develop guidelines, procedures, tools and templates to manage consistency and compliance across a large and diverse client base
- Exceptional communications, relationship building, influencing and collaboration skills demonstrated at all levels of the organization, including senior managers

Salary Information:

- Salary range: $130,000 - $210,000 USD annually
- Eligible for annual bonus based on individual and company performance
- Actual compensation offered within the posted salary range will be based upon work experience, skill level or knowledge
- Salaries are adjusted according to market in CA, NY Metro and Seattle

Eligibility Requirements:

- Must be 18 years or older
- Must have a high school diploma or equivalent
- Must be willing to take a drug test, submit to a background investigation and submit fingerprints as part of the onboarding process
- Must be able to satisfy the requirements of Section 19 of the Federal Deposit Insurance Act
- New hires (Level 4-7) must have 9 months of continuous service with the company before they are eligible to post on other roles. Once this new hire time in position requirement is met, the associate will have a minimum 6 months’ time in position before they can post for future non-exempt roles. Employees, level 8 or greater, must have at least 18 months’ time in position before they can post. All internal employees must consistently meet performance expectations and have approval from their manager to post (or the approval of their manager and HR if they don’t meet the time in position or performance expectations)

Our Commitment:

- At Synchrony, we celebrate diversity and believe that our individual, unique perspectives are what make us truly great. We are committed to creating an inclusive culture where everyone’s voice is heard and valued.
- We offer choice and flexibility in the way we work, allowing our employees to have the option to work from home, near one of our Hubs, or come into one of our offices.
- We also offer a variety of employee networks to connect and support our diverse workforce, with more than 60% of our workforce engaged in these networks.
- Our commitment to diversity and inclusion starts with our hiring process, where we ensure all qualified applicants will receive consideration for employment without regard to age, race

Choice and flexibility, work from home options, training and culture events, drug test, background investigation

Legal support, marketing initiatives, Closed End Lending products, branding, marketing leadership, branding initiatives, marketing collateral, compliance, risk, B2B reviews, loyalty programs, promotions, benefits, acquisition channels, advertising, credit card laws, business strategies, law monitoring, regulatory examinations, procedures, communication, relationship building, influencing, collaboration, judgment, project management

Bachelor's Degree, Juris Doctorate (JD)

Apply online through the company's website or send application materials to the contact person listed below

Qualification and Experience Bachelor's Degree, Juris Doctorate (JD)

Legal