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McDonald's is the leading global foodservice retailer with more than 35,000 local restaurants serving nearly 70 million people in more than 100 countries each day. But that is just one part of the whole story. Learn more about our Executives, search our Frequently Asked Questions, and get a taste of McDonald’s History.We’re determined to continuously improve our social and environmental performance. McDonald's brand mission is to be our customers' favorite place and way to eat and drink. Our worldwide operations are aligned around a global strategy called the Plan to Win, which center on an exceptional customer experience – People, Products, Place, Price and Promotion. We are committed to continuously improving our operations and enhancing our customers' experience.