Summary: Law firms make many mistakes unknowingly in how they market their firm online. Use this as a guide of what not to do.

The internet is a valuable resource that can greatly enhance a law firm’s ability to bring in more clients. With this valuable resource there are many mistakes that law firms make in how they use it. Knowing how to navigate the online world can be tricky at times because of the boundless options available in marketing. Learn about the most common mistakes that law firms are making so that your firm doesn’t make these mistakes and miss out on potential clients.
- Not using the internet to attract clients.
- Not including practice area and location based keywords in target keyword phrases.
- Not having a Google Plus business page.
- Not creating an AVVO profile.
- Not engaging an audience on social media.
- Writing on the wrong blog topics.
- Not targeting synonyms and related keyword phrases.
- Not using video in your marketing efforts.
Read the following articles for more information about law firm marketing:
- The 10 Best Law Firm Marketing Tricks
- Top 10 Digital Marketing Trends for Law Firms in 2016
- Effective Strategies for Increasing Traffic to Your Firm’s Website
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