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Learn from legal expert, Harrison Barnes
Don’t just take it from us
By Harrison Barnes, CEO and Founder - BCG Attorney Search
1. Choose a focus. With limited resources both dollars and hours it is important to focus where the group will get the best return on its investment. The traditional marketing mix includes promotion, business development, and client care. Typically, however, there is a tendency to over-emphasize promotion in practice group marketing plans. Instead, switch your focus to a weighted emphasis on: