With a new brand promise of Making Healthy Personal, HonorHealth was born March 30, the public launch day for the health system's new name and brand. HonorHealth, formed after the merger of Scottsdale Healthcare and John C. Lincoln Health Network, is all about you, the most important word for our healthcare system.
"Our new brand reflects our mission — to improve the health and well-being of our community," said CEO Tom Sadvary. "I'm excited by our new brand and what it represents. After an intense couple years launching the integration of the services of two health systems, the new brand will help us unify around a common goal: making healthy personal. It will guide us to deliver on our promise every single day."
The health system's vision, "To be the partner of choice as we transform healthcare for our communities," is at the core of the new brand's promise. So are our values: Integrity, Caring, Accountability, Stewardship, Excellence and Respect.
HonorHealth is both a name and call to action. HonorHealth emphasizes the historic trustworthiness and integrity of our organization's brand. It demonstrates our respect and dedication to delivering the highest quality care in a personal and easy manner.