Legal Staff Other in East Providence, RI

Law Firm

East Providence, RI

Legal Staff Other in East Providence, RI

Legal Staff

No

Job Title
Website Developer-SEO/SEM Specialist

Job Responsibilities
The Website Developer-SEO/SEM Specialist at the law firm is tasked with managing and overseeing all search engine optimization (SEO) and internet marketing activities. This role includes various responsibilities aimed at enhancing the online presence and search engine rankings of the firm. Key responsibilities include:
- Managing all SEO activities such as content strategy, link building, and keyword strategy to improve rankings on major search networks.
- Overseeing all search engine marketing (SEM) campaigns on platforms like Google and Bing to maximize return on investment (ROI).
- Optimizing website pages for SEO to ensure they meet search engine standards and improve visibility.
- Researching and implementing content recommendations to achieve organic SEO success.
- Executing tests, collecting and analyzing data and results, and identifying trends and insights to achieve maximum ROI in paid search campaigns.
- Tracking, reporting, and analyzing website analytics and pay-per-click (PPC) campaigns to measure effectiveness and make informed decisions.
- Developing and implementing a link-building strategy to increase the website's authority and search engine rankings.
- Recommending changes to website architecture, content, linking, and other factors to improve SEO positions for target keywords.

Education and Experience Information
Candidates for the Website Developer-SEO/SEM Specialist position are expected to have the following qualifications:
- Proven experience in SEO and SEM, demonstrating a track record of managing and improving search engine rankings and online marketing activities.
- A solid understanding of performance marketing, conversion, and online customer acquisition, which are crucial for optimizing campaigns and achieving marketing goals.
- In-depth experience with website analytics tools, such as Google Analytics and Google Search Console, to track and analyze website performance and user behavior.
- Proficiency in WordPress, indicating the ability to manage and optimize websites using this content management system.
- Knowledge of ranking factors and search engine algorithms to ensure the implementation of effective SEO strategies.
- Up-to-date knowledge of the latest trends and best practices in SEO and SEM, ensuring the firm remains competitive in the digital marketing landscape.

Salary Information
The position of Website Developer-SEO/SEM Specialist at the law firm is a part-time role with an employer-provided salary range of $45,000 to $52,000 per year. The work location is in-person, requiring the candidate to be physically present at the firm's East Providence, RI office.