Legal Staff Marketing in Palo Alto, CA

Law Firm

Palo Alto, CA

Legal Staff Marketing in Palo Alto, CA

Legal Staff

Min 3 yrs required

No

Job Title: Social Media Specialist

Job Responsibilities:

Content Creation, Publishing, and Community Engagement
- Draft, edit, and publish engaging, brand-aligned content across LinkedIn, Instagram, Facebook, and X (formerly Twitter).
- Create high-quality visual and multimedia assets, including videos and graphics, using tools like Canva, Adobe Creative Suite, and others as needed.
- Monitor social channels for comments, messages, and mentions and respond thoughtfully to encourage audience engagement.
- Support audience growth by fostering authentic interactions, building online relationships, and maintaining a consistent voice across platforms.

Campaign Execution and Management
- Support the implementation of platform-specific social media campaigns that align with the law firm’s strategic goals; this includes generating ideas, creating and publishing content, and tracking and analyzing key performance metrics.
- Manage an editorial calendar to schedule and track content performance.

On-Site Event Coverage
- Provide on-the-ground support at law firm events, including capturing photos, short videos, and drafting real-time or post-event social media content as needed.
- Coordinate with the Social Media Manager and event organizers to ensure brand-aligned coverage and timely postings during key law firm initiatives.

Analytics and Reporting
- Track, analyze, and report on performance metrics to inform content adjustments and campaign strategy.
- Report on KPIs such as impressions, engagement rates, and follower growth and identify opportunities for improvement in future social media strategies and initiatives.

Training and Employee Advocacy
- Help develop and deliver social media training for attorneys and staff, including one-on-one and group sessions, both virtually and in-person as needed.
- Support the law firm’s employee advocacy program, including Clearview Social onboarding and content guidance.

Brand and Content Integrity
- Ensure all content follows the law firm’s brand guidelines, tone, and style standards.
- Maintain and organize digital asset libraries, including graphics, video clips, and brand templates.

Collaboration and Campaign Support
- Coordinate with Marketing Communications, Business Development, Alumni, and Recruiting teams on cross-functional campaigns.
- Provide support for law firm-wide initiatives including promoting and capturing recruiting, alumni outreach, programming, and cultural moments.
- Act as a resource for law firm-wide projects requiring a social media presence.
- Act as a liaison with external vendors as needed.
- Review and update social media policies and training documentation alongside the Social Media Manager.

Trend Monitoring and Innovation
- Stay current on social media trends, tools, and best practices relevant to professional services and the legal industry.
- Share insights and suggest innovative approaches to increase visibility and engagement.

Education and Experience Information:

Required Education and Work Experience
- Bachelor’s degree in Communications, Marketing, Journalism, or a related field, or equivalent relevant work experience.
- 3 years of hands-on experience supporting social media efforts in a professional services, corporate, or agency setting.
- Experience creating and managing content across LinkedIn, Instagram, Facebook, and X (formerly Twitter); law firm or B2B experience is a plus.
- Familiarity with Salesforce or similar CRM platforms; experience using Salesforce to support marketing, communications, or contact management is a plus.
- Proficiency using social media scheduling and analytics tools.
- Demonstrated experience assisting with content creation, event promotion, and brand-aligned messaging.

Position Competencies and Skills
- Solid understanding of social media platforms and their respective best practices, especially LinkedIn, Instagram, Facebook, and X.
- Awareness of social media trends, tools, and platform updates to help inform strategy and execution.
- Proven proficiency using design tools such as Canva, Adobe Creative Suite, or equivalent, and ability to create designs following branded style guidelines.
- Basic photo and video editing skills for short-form content (event clips, reels, branded graphics).
- Experience drafting short-form content, headlines, and captions that align with a brand’s voice and style guidelines.
- Strong writing and editing skills, with a keen attention to detail and the ability to maintain brand tone and style across platforms.
- Competency in Microsoft Office (Word, Excel, Outlook, PowerPoint) and familiarity with collaboration tools like SharePoint, MS Teams, and Google Docs.
- Basic understanding of employee advocacy platforms (., Clearview Social) is preferred.
- Familiarity with Salesforce or similar CRM platforms; experience using Salesforce to support marketing, communications, or ,400 per year

Austin, Boston, Boulder, District of Columbia, Los Angeles, New York, San Diego, Seattle, and Wilmington: $73,100 - $98,900 per year

Salt Lake City and all other locations: $65,450 - $88,550 per year

The compensation for this position may include a discretionary year-end merit bonus based on performance. We offer a highly competitive salary and benefits package.

Benefits information can be found here. Equal Opportunity Employer (EOE).