Job Details

Intellectual Property - Trademark/Copyright Attorney in Rockville, MD

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Company name

Choice Hotels International, Inc.

Organization Type


Job Type


Practice Area

Intellectual Property - Trademark/Copyright

Years of Experience

Min 8 yrs required


USA Rockville, MD

Date Last Verified

Sep 20,2018

Posted on

Jul 26,2018

55 hits


Senior Counsel, Advertising and Trademark The candidate oversees, manages and is responsible for legal oversight of omni-channel marketing and advertising and intellectual property (including the trademark portfolio), and will advise internal clients and senior management on legal risks related to these areas and develop strategies to mitigate those risks. Also assist CCO with privacy issues. Will generally work closely with and under the guidance of the General Counsel and the Assistant General Counsel and Chief Compliance Officer; however, s/he will be expected to act as a “first chair” for significant and complex marketing, advertising, and trademark matters. Will be expected to interact with and provide the Company’s business stakeholders with legal advice commensurate with the Company’s business objectives and strategies and therefore must possess a high degree of practical business acumen and extensive experience applying that business acumen to legal issues and risk. Ensure compliance with U.S. and foreign laws and regulations. Review domestic & international consumer facing advertising materials. Draft terms and conditions and rules for various promotions, including contests and sweepstakes. Maintain and enforce privacy and information security policies, standards, and procedures. Review internal and franchisee facing materials. Review press releases. Review agreements such as talent agreements, advertising agency agreements, etc. Manage trademark portfolio—liaise with outside counsel on maintenance and renewals; assist with responses to office actions. Perform preliminary trademark searches. Manage trademark enforcements—oversee watch notice review, review non-standard cease and desists, compile evidence in support of oppositions and infringement lawsuits. Advise clients (domestic and international) on proper trademark usage. Internet Watch Program—oversee online brand protection program. Draft and negotiate intellectual property license agreements. Assist CCO with ensuring compliance with privacy laws. Advise on legal requirements for mobile and text/SMS practices. Manage senior paralegal direct report including assigning projects and monitoring workload and work product, establishing objectives, measuring results, and ensuring employee accountability and development. Some US and international travel may be required.

Qualification and Experience

A JD and Bar membership is required. Should have 8 years relevant experience in trademark and advertising law, with interest in developing knowledge of other areas. Must have extensive knowledge of copyright, trademark, and advertising/promotions laws and regulations. Must be self-starter with a willingness and ability to assume “first chair” legal role in trademark and advertising/promotions matters. Should have ability to prioritize, coordinate and satisfy numerous competing demands and successfully achieve deadline driven results that effectively achieve business objectives. Industry experience in the hotel/hospitality/franchise industries significant plus. Should have excellent drafting and negotiating skills. Strong business acumen, problem solving skills and legal judgment is required. Must have ability to think creatively and work cross-functionally with various teams – Contracts, Franchise, Marketing, PR/Communications, International, Procurement, etc. Must possess exceptional organizational skills. Should be solid team player with superior interpersonal skills and the ability to collaborate and deal effectively with others, including senior management, peers, support staff and internal clients.

Company info

Hiring Coordinator
Choice Hotels International, Inc.
1 Choice Hotels Circle
Suite 400
Rockville, MD 20850