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Manager, Advocacy and Communications The candidate builds and maintains a strong team to implement federal, state and local advocacy campaigns that positively impact firmâ€™s brand equity and member loyalty and experience through delivering targeted social impact that is relevant to the 50+. Leads and helps execute an approach that builds a comprehensive network of volunteers, like-minded partners, and political influencers (â€œgrasstopsâ€) that cohesively advocates for firmâ€™s priorities for the 50-plus. Cultivates and maintains relationships, both external and internal across the firm Enterprise, and empowers team members to do the same. Advises State Director and Executive Council on advocacy goals, then develops strategy to achieve those goals. Develops most cost-effective funding plan, coordinates that plan within the firm enterprise, and oversees the budget execution within acceptable variances. Determines appropriate mix of paid and earned media, digital and print communications, and existing internal communications channels. Elevates and maximizes firmâ€™s staff and volunteer talent among the public, which collectively will enable firm to be known as â€œNorth Carolinaâ€™s Most Trusted and Influential Source for the 50-plus, making life more convenient, more affordable, and enjoyable.â€ Raises firmâ€™s profile of social media followers, op-ed placements, TV appearances, radio interviews, and panel discussions at organized events. Plans and recommends strategic vision to the State Director and Executive Council and translates the vision and strategy into a plan that can be readily communicated and implemented with NC team members, volunteers and external partners. Serves as the primary staff person to execute the advocacy and communications plan to deliver defined results, and with clear lines of accountability for staff and volunteers. Manages budget and resource allocation within allowable variances. Supervises and leads a team of professionals, using best in class practices of management to motivate, support, recognize and continually improve team performance to achieve enterprise goals and a shared vision. Develops and monitors work plans for and with staff; manages and documents staff performance and takes corrective action when necessary. Ensures that policies and procedures are carried out appropriately and identifies training/development needs of staff. Engenders results-oriented collaboration across the matrix functions and team members; and operates with transparency in decision-making and in the allocation of resources. Leads team and actively contributes alongside other staff in a cross-functional implementation of the state plan, incorporating specifics of demographic, cultural and economic dynamics into how firmâ€™s enterprise goals are presented and perceived by the 50+ public, media and decisions makers across public, private and social sectors, to grow relevance and impact in targeted communities. Helps integrate other functions to meet the goals of the market. Calibrates implementation of the state plan regularly, in conjunction with the State Director, regional staff and national office, to reflect changing needs of the 50+ population, or dynamics in the environment or enterprise. Builds strong, collaborative working relationships with a commitment to achieving statewide goals and vision. Represents firm in relevant forums, serves on firm task forces and work groups, representing both state and national priorities. Should have a track record of leading advocacy campaigns that include volunteers and civic leaders. Must be highly able to communicate effectively with the media, policymakers and other external stakeholders. Should be able to build quick rapport for results-oriented relationships, with a lens of cultural competence, 5+ years of managing external relationships, including with diverse audiences. Should have strong understanding of public policy issues facing the state and firm membership in particular. Some policy experience preferred. Should have 3+ years of experience managing a diverse workforce environment. Should demonstrate a high level of competence with oral and written communication, computer literacy, social media, strategic thinking, and people management skills. Experience with strategic planning, and financial/budget management is required. Completion of Bachelorâ€™s degree in public administration, social work, community organization/development political science, public policy, law, or related discipline is needed. Should have knowledge of and experience with common approaches for marketing research and marketing data analysis. Must have 5+ years of experience in designing public-facing experiences and programs, including some experience with multicultural audiences. Should have 3+ years of experience managing a volunteer structure that is distributed and complex, and related operational needs including working with volunteers at the executive and grassroots level.
Job ID: 12459527
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