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Practical Mental Influence
Min 5 yrs required
San Diego office of our client seeks a global digital and engagement lead, senior manager - GMO with 6 years of experience. The candidate will work as part of a team of problem solvers, helping to solve complex business issues from strategy to execution. Will take action to ensure everyone has a voice, inviting opinions from all. Establish the root causes of issues and tackle them, rather than just the symptoms. Initiate open and honest coaching conversations at all levels. Move easily between big picture thinking and managing relevant detail. Anticipate stakeholder needs, and develop and discuss potential solutions, even before the stakeholder realizes they are required. Develop specialized expertise in one or more areas. Advise stakeholders on relevant technical issues for their business area. Navigate the complexities of global teams and engagements. Build trust with teams and stakeholders through open and honest conversation. Uphold the firm's code of ethics and business conduct. Must have High School Diploma. Must preferably have a Bachelor's Degree. Additional Educational Preferences: Undergraduate Degree (e.g., BA, BS) or equivalent experience. Preferred Graduate Degree (e.g., JD, MBA). Demonstrating industry leader level knowledge of and/or proven record of success in: Developing and leading the implementation of the global experience on pwc.com and enabling execution across a global network to create a consistent, dynamic experience for clients; Working on complex global websites, including large scale site management projects; Creating data-driven, targeted, personalized digital experiences; Acting as a subject matter expert in all components of the Adobe Experience Cloud; Using site planning, wireframing, and task management tools; Creating a closed loop between marketing and sales to shorten lead times and improve client impact; Designing new microsites/ pages, refreshing sites and working with stakeholders at all levels to review and manage all content across the global site, in line with the brand identity; leveraging analytical reporting, using Adobe Analytics/Google and analysis of website metrics, to understand user experience and content usage trends, and make recommendations for improvement; Understanding of the latest SEO best practices to be successful across all major search engines worldwide; Developing a global SEO strategy to capture hand raisers around the world; Designing and conducting A/B tests to drive SEO; Creating and executing organic search programs, ideally in a B2B context; Generating, collecting and analyzing customer behavior data from SEO and website analytics; Liaising with and managing third parties to coordinate multiple dependencies; Reporting on, measuring and tracking results of digital marketing campaigns, including, quantitative and qualitative analysis on how digital marketing campaigns contribute to relationships, sales pipeline and brand equity; Building and managing working relationships across a global network with high levels of leadership, content owners and developers, and the business; Influencing stakeholders to drive an aligned and seamless experience across the network; Leading and coaching a team working across multiple projects and programs; Demonstrating experience working with marketing automation systems (Salesforce Marketing and Sales Cloud preferable); Demonstrating expertise across marketing and sales capabilities, including sales, marketing, brand and strategic marketing in a B2B context.
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