Job Details

Corporate Counsel - IP, Marketing & Brand Management

Company name

Organization Type


Job Type


Date Last Verified

Aug 21, 2021

Valid Through

Dec 04, 2021

Posted on

Jan 15, 2021

Years of Experience

10-12 yrs required


El Segundo, CA, United States

Employment Type



Practice Area
Intellectual Property >> Intellectual Property - General
Marketing Law >> Marketing Law
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Corporate Counsel - IP, Marketing & Brand Management
Duties: Provide legal counsel on intellectual property matters, claim substantiation, truth-in-advertising, regulatory compliance, product naming, social media, endorsements, marketing, right of publicity, FTC and FDA compliance, and food and packaging labeling claims. Manage global trademark, copyright, and domain name portfolios in a cost efficient and responsible manner. Set budgets and formulate brand protection strategies. Conduct and analyze trademark clearance searches and provide opinions on availability and risk. Educate company employees on proper trademark usage and create user guides, company policies, brand guidelines, and training materials. Formulate and implement brand monitoring strategy for social media, the internet, and other digital platforms to detect unauthorized trademark and copyright use. Submit take-down requests and manage cease and desist matters as issues arise. Manage trademark, copyright, domain name, and advertising related proceedings, engage and oversee outside counsel as necessary. Respond to government agencies, complaints, and other inquiries related to marketing and advertising. Review marketing campaigns from conception through execution. Review and negotiate marketing, license, sponsorship, charitable donation, endorsement, brand ambassador, prize provider, and promotional agreements. Provide risk assessments and creative commercial solutions to support business objectives.

Qualification and Experience

Qualifications: JD Degree from an accredited law school with strong academic credentials. Admission in good standing to a state bar, preferably California. 10-12 years of experience in trademark, intellectually property, advertising, and regulatory compliance matters.

Company info

Hiring Coordinator
Beyond Meat
119 Standard St
El Segundo, CA 90245


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