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Reference Librarian for Marketing The candidate: Provides excellent customer service and legal reference to the public. Develops and implements a new program that offers desirable services for a fee to compliment our new borrowing program. Promotes library services, benefits, and borrowing program to the community. Demonstrates the Library’s value to library stakeholders through marketing and promotion. Responsible for creating and implementing a new benefits program which offers services for a fee. This is in lieu of our defunct membership program and will compliment the new borrowing program. Research and document basis for services and fees. Prepare information for Board of Trustee approval of program and document iDesk procedures. Works with the Assistant Director of User Experience to show the library’s value to stakeholders. Develops tools and techniques for capturing value and showing the impact the library has on the community as a life changing organization. Works with the Assistant Director of User Experience, senior management team, and the Public Education librarian to create content to promote SDLL as an organization, services/benefits/borrowing, and promote individual events and classes. Develops and leads the implementation of a marketing plan to promote the Law Library in the community – to attorneys and lay people, legal organizations, and various community organizations and businesses. Develops assessment tools to gauge the effectiveness of marketing plan and changes tactics accordingly. Responsible for developing and maintaining target contact lists, press contacts, promotional material and using an email marketing platform. Elevates the Law Library’s image and protects the Library brand by developing and using branding and promotional guidelines for all promotional materials. Has a good sense of design and technical ability to quickly design promotional materials in MS Word, MS Publisher, and WordPress. Creates marketing content and develops appropriate format for conveying information via all media types (press releases, social media, radio promotion, TV ads, in person presentations, web content, brochures, articles, videos, slideshows, etc.). Responsible for joining local legal organizations and associations, and attending networking functions to promote the Law Library, grow partnerships, foster interactions, and obtain event sponsorships. Organizes networking functions and events in conjunction with the San Diego Law Library Foundation to further our fundraising potential. Leads focus groups and develops surveys. Develops assessment tools, metrics, and analyzes data relating to marketing efforts and library services. Based on assessment, develops actionable items to further the Library’s Strategic Plan and Mission. Should have JD degree from an ABA accredited Law School or equivalent legal experience. Must have 3-5 years of law library experience or prior law practice. Significant legal research and bibliography experience in print and electronic formats. Experience and knowledge of teamwork tools and methodology. Experience working with an integrated library system, preferably. Experience with a variety of survey and assessment methods, including user satisfaction surveys, focus groups, one-on-one interviewing techniques is highly desirable.
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