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Senior Marketing Analyst The candidate will support development of organic growth strategies and business plans based on customer research, competitive analysis, and market expertise. Will partner with Market Research to manage qualitative and quantitative research projects to provide insights about markets, products, competitors, and customers. Leverage market research to develop customer personas. Provide Sales Channel with customer insights based on customers data and predictive analytics to support sales growth. Partner with Customer Marketing to leverage predictive analytics in marketing campaigns. Analyze and interpret market trends as well as financial, customer, and product data to identify opportunities to drive incremental sales and revenue in the Small Law Firm market. Support business case development partnering closely with segment leadership, Product Management, and Finance. Support evaluation of potential acquisitions and/or partnerships targeting Small Law Firm customers. Utilize market expertise to develop product value proposition, targeting, and competitive intelligence to support marketing launches and sales pilots. Manage key project workstreams. Translate broad strategies into clear objectives and initiatives. Take a lead role in problem solving and developing recommendations to key business issues. Present complex information in an understandable and compelling manner. Bachelors degree required; MBA or JD degree is a plus. Should preferably have 3+ years of experience in market research, development and customer insights is required. Legal industry experience. Strong communication and presentation skill is needed. Strong business acumen: understands the key financial drivers and dynamics related to growth and revenue goals of an organization is essential. Experience in or working with the legal industry is a plus. Expertise with PowerPoint and Excel is needed.
Req #: JREQ098626
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