Job Details

Corporate - General Attorney / Marketing Law Attorney in Wilmington, DE

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Company name

Richards, Layton & Finger, PA

Organization Type

Law Firm

Job Type


Practice Area

Corporate - General
Marketing Law

Years of Experience

Min 10 yrs required


Wilmington, DE

Date Last Verified

Nov 09,2017

Posted on

Aug 15,2017

91 hits


Director of Marketing and Business Development Duties: Review the firm’s existing strategic business development plans/programs/processes and make recommendations on improvements or modifications. Collaborate with attorneys and practice groups to develop and implement business development plans/programs to expand the firm’s existing business and attract new clients. Provide individual business development and client relations coaching to attorneys. Develop and implement marketing and branding programs consistent with the firm’s strategic goals. Oversee and manage the firm’s marketing and business development team. Engage in research, analysis, and intelligence gathering, especially regarding emerging market and industry trends. Help create and foster a business development culture that embraces a strategic, proactive, and client-centric approach. Coordinate the firm’s RFP process and assist attorneys in the preparation of legal services proposals. Identify cross-selling opportunities and other sources of potential business and clients, and assist in their development and implementation. Develop and coordinate public relations, community, and media relationships and communications. Plan, promote, coordinate, support, and evaluate firm-sponsored meetings and events. Plan and administer the marketing budget, tracking spending and ROI. Assist attorneys in the identification and development of speaking engagements, writing opportunities, seminars and CLEs, conferences and trade shows. Oversee the redesign and modernization of the firm’s website; maintain and improve content of the firm’s website, marketing materials, and social media presence. Oversee maintenance of client data, including championing and maximizing the firm’s implementation and effective use of its customer relationship management software. Research, recommend, implement, and maximize appropriate technologies in the firm’s marketing and business development efforts.

Qualification and Experience

Qualifications: BS or BA degree required; MBA, JD Degree , or advanced degree preferred. 10+ years of business development and marketing experience in a professional services environment. Strong leadership, collaborative, and consensus-building skills to work closely and successfully with attorneys, staff, managers, clients, and business executives. Professional, tactful, honest, respectful, courteous, cooperative, and client-centric spirit that embraces diversity and inclusion. Strong business acumen and a track record of good decision making. Strong project management and event-planning abilities, including demonstrated ability to multi-task, prioritize, analyze, organize, attend to detail, follow through, delegate, and negotiate. Exemplary presentation, interpersonal, and written and verbal communication skills. Website, blog, and social media savvy with demonstrated proficiency in social media channels.

Additional info

Send resume, cover letter and desired salary.

Company info

Elizabeth Danforth
Director of Human Resources
Richards, Layton & Finger, PA
One Rodney Square
920 North King Street
Wilmington, DE 19801