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Four Key Steps to Effectively Market Your Law Firm

Four Key Steps to Effectively Market Your Law Firm Regardless of how limited your marketing dollars or experience may be, you're more likely to succeed if you have a plan. Best of all, the plan need not be complicated. + read more


New Faces, New Ideas: Diversity in Law Firms Makes Business Sense, Part 2

New Faces, New Ideas: Diversity in Law Firms Makes Business Sense, Part 2 This is the second of a two-part article on diversity in law firms. This first article examined why more law firms are recognizing the value of having a diverse workplace. This second part provides ideas for recruiting and retaining an inclusive workforce and offers some advice to smaller firms. + read more


New Faces, New Ideas: Diversity in Law Firms Makes Business Sense

New Faces, New Ideas: Diversity in Law Firms Makes Business Sense This is the first of a two-part article on diversity in law firms. This first section examines why more law firms are recognizing the value of having a diverse workplace. The second part will provide ideas for recruiting and retaining an inclusive workforce and offer some advice for smaller firms. + read more


Ten Tips from Top Marketers for Legal Marketing

Ten Tips from Top Marketers for Legal Marketing Business is still business when it comes to the law. Like any other entity, a firm must stay visible and competitive in its market. ''Legal marketing is more important today than at any other time,'' said Susan Sipe, president of Sipe & Associates, Inc., a legal Internet marketing firm. ''In any business that's run like a business, whether a firm or a corporation, if no one knows what you do or what you are capable of doing, there's no way they'll purchase your services,'' explained Nat Slavin, publisher of Corporate Legal Times and board member-at-large at the Legal Marketing Association (LMA). + read more


Violence in the Workplace Protecting Workers and Your Business

Violence in the Workplace Protecting Workers and Your Business The recent murders of Chicago District Judge Joan Humphrey Lefkow's mother and husband and the shooting rampage that killed three in an Atlanta courtroom painfully reminded the legal community of its vulnerability when it comes to workplace violence. The legal community is not alone. The Bureau of Justice Statistics reported that between 1993 and 1999, there was an annual average of 1.7 million violent workplace victimizations. During this same time, there were also 900 workplace-related homicides annually. The National Institute for the Prevention of Workplace Violence reports that in the year 2000, the states with the most deaths resulting from assault and other violent acts at work were California (111), Texas (103), New York (68), and Florida (66). + read more


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