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How Well Do You and Your Employees Know Your Business’s Brand?

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Summary: Read these articles to find out what it takes to establish and maintain your company’s brand.

How well do you and Your Employees Know Your Business’s Brand

Brands can be difficult to establish, while good brands with strong histories can be even more difficult to maintain. So how do you and your employees maintain your company’s brand?
 
The 3 Elements of a Strong Corporate Identity

Identities or rather “brands” help people ascertain what a company is and what it produces. Read this article to find out what the three key elements are to a strong corporate identity.
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Your Employees May Be Harming Your Brand Identity. Here’s what to do about it?

A strong brand begins from within. Do your employees truly know the brand of your business? If not, they could be harming your business’s reputation.
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Three Steps for Transforming Employees into Brand Ambassadors

To truly preserve your brand, your employees must also know that brand. Read this article to realize three steps to transform your employees into brand ambassadors.
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What Is the Job Description for a Brand Ambassador?

You may already have a brand ambassador(s) in your employees, yet might not know exactly what the responsibilities are of brand ambassadors. Read this article to find out exactly what a brand ambassador is.
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Branding Is the Heart of Your Marketing Message (in law)

Lawyers and law firms also have brands they establish, support and/or maintain. Read this article to see how your legal brand can be instrumental in your marketing efforts as a lawyer.
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