Job boards are the most effective tools for communicating open positions to job seekers. Irrespective of the increasing use of social media for reaching out to potential candidates, job boards are still the most preferred option for job seekers looking for suitable jobs. Hence, drafting apt job postings is important to the success of your recruitment efforts.
Here are five top tips to increase the visibility of your job postings and attracting the most suitable job seekers for your open positions:
- Use precise job labels: You need to understand that the more definite the job name is, the higher is the probability of your receiving more relevant resumes. Hence, in your job postings, use job titles that are often used in your industry. Stay away from using fancy titles that sound good but are relatively less known and maybe even ambiguous. Titles such as “great communicator” or “appealing actor” should not be used unless you really want such people in your company.
- Enlist essential skills and qualifications: Job seekers frequently read through job postings very quickly and move from one posting to another in a flash. Hence, it is important that you specify all the required skills, experience, and other qualifications that you are seeking in the potential candidates in an easy-to-read manner; the use of bulleted lists often helps to achieve this.
- Use appropriate keywords: In today's world of online search where people prefer to use a keyword-based search to narrow down the list of job postings to browse to, it will serve you well to use relevant, precise, and popular keywords to increase the visibility of your job posting.
- Specify salary details: By including the salary information, you will attract an increased number of job seekers to your posting. Also, providing details of the benefits package on offer, such as the 401(k) plan, bonuses, and employee stock options, will help some potential candidates to set the right expectations before applying for the job. If you are reluctant to specify the pay package, at least mention “pay as per industry standard” or “pay commensurate upon experience and qualification.”
- Introduce the company culture: Job seekers today are not just looking for a job that pays well but they are looking for a work culture that they can relate to and they would be comfortable with. Therefore, briefly describe your company's work culture and its focus on employee growth in your job posting.