By: Harrison Barnes, Managing Director - BCG Attorney Search
The main purpose of a job posting is to capture the interest of the job searchers. Hence, it is important to realize that job postings are classified advertisements of the available jobs displayed to encourage responses from targeted job hunters. Therefore, job postings should be capable of selling both the company and the open position. Do not forget this point as job postings play an important role in the entire recruitment chain.
A flawlessly designed job posting urges job seekers to apply for the job and not merely glance through the posting as through this posting, the recruiter primarily aims to attract the right candidates for the position.
Further, apart from being appealing to the active job seekers, job postings should also enhance the company's image as an excellent employer to work with.
Here are some tips for designing effective job postings:
Understand the Open Position
Often, job seekers complain that the person who drafted the job posting had little knowledge of the day-to-day responsibilities of the position. This disappointment can be attributed to the job seekers' expectation that the individual who designed the job posting would be the same person as the one recruiting them. Hence, if the people who write the job posting do not understand the role to be advertised or the requirements of the relevant job seekers, it would be difficult to fill the position easily. In other words, recruiters are required to stay abreast of the latest industry trends and of the type of employees that the company intends to hire. Job seekers from various fields want job postings to clearly state the attributes, capabilities, and specialties required for the advertised role. Therefore, in order to avoid sending a wrong signal to the prospective employees that the recruiters do not hold much information about the open position, ensure that the job posting provides all relevant information very clearly.
Project the Company Culture
Effective job postings give the job seekers a positive impression of the company culture and convey the dynamic nature of the work at the company. Apart from the list of required skills, jobseekers are keen to learn about the company culture and figure out whether they would be comfortable working with the company. Also, by clearly describing the company's culture in the posting, you would attract to job seekers that would be a good fit with the rest of the team and divert those who may not fit in with the team easily.
Understand the Applicant's Psyche
Often, job postings let go of the candidate's viewpoint and tend to over-highlight the company's perspective. Please note that the strong candidates will always have a bouquet of options to choose from and in order to attract them you need to present a glowing picture of their role in the organization and how they would benefit from it. Further, the company-oriented job details are viewed just by unemployed seekers who do not attribute much importance to where they work or what they do as long as they get a paycheck.
Job Posting Essentials