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Understanding Supply and Demand in Legal Hiring

published September 16, 2024

By CEO and Founder - BCG Attorney Search left

( 2 votes, average: 3.9 out of 5)

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Understanding Supply and Demand in Legal Hiring

The legal job market is heavily influenced by the fundamental economic principle of supply and demand. Whether attorneys are seeking positions in sophisticated markets like New York or smaller, non-sophisticated markets like Richmond, understanding how the balance between available talent (supply) and open positions (demand) works is critical to navigating a successful legal career.

This article explores the concept of supply and demand in the context of legal hiring, examining how it affects opportunities in different markets and practice areas, and offering insights for attorneys looking to maximize their chances of landing a position.

1. The Basics of Supply and Demand in Legal Hiring

At its core, the law of supply and demand is simple: when the demand for attorneys exceeds the supply, opportunities increase and competition decreases. Conversely, when the supply of attorneys is greater than the demand, competition intensifies, and finding a position becomes more challenging.

In the legal profession, this balance is not static; it fluctuates based on geographic market, practice area, and even the state of the economy. Attorneys looking to enter a particular market or practice area must understand how these dynamics shift in order to position themselves strategically.

For example, in a market like New York, there is a high supply of attorneys, especially in specialized practice areas such as corporate law or securities litigation. Even though demand is high, the sheer volume of qualified attorneys makes competition fierce. Meanwhile, in smaller markets like Richmond or mid-sized cities, the supply of attorneys is lower, but demand for certain types of legal expertise may also be reduced. This creates a different set of challenges and opportunities for attorneys, depending on where they are looking for work.

2. Supply and Demand in Sophisticated Markets

Sophisticated markets like New York, Los Angeles, and Washington, D.C., are hubs for large law firms, corporate clients, and high-stakes litigation. These markets often have high demand for attorneys with specialized expertise in complex areas of law, such as mergers and acquisitions, intellectual property, antitrust, and financial services. However, they are also characterized by a high supply of attorneys who are qualified and eager to work in these areas.

For example, a corporate attorney specializing in mergers and acquisitions in New York will face stiff competition from other attorneys with similar backgrounds, many of whom have attended top law schools and worked at prestigious firms. Despite the high demand for this type of expertise, the large supply of qualified candidates makes it difficult to stand out.

Attorneys in sophisticated markets often need to differentiate themselves by focusing on niche specialties within their broader practice area, developing a track record of high-profile work, or leveraging personal connections to secure opportunities. For instance, a securities litigator with experience handling complex class action lawsuits might find more success if they narrow their focus to a specific industry, such as biotechnology or pharmaceuticals, where demand for legal expertise may outpace supply.

In addition, the presence of top-tier law schools in these sophisticated markets adds to the supply of talented attorneys. Firms in these markets are constantly recruiting new graduates, which increases the competition for lateral hires. As a result, attorneys must continuously refine their skills, expand their client base, and stay ahead of trends to remain competitive.

3. Supply and Demand in Non-Sophisticated Markets

In non-sophisticated or smaller legal markets, such as Richmond, Northern Virginia, or mid-sized cities across the U.S., the dynamics of supply and demand are markedly different. These markets tend to have a lower supply of attorneys, especially those with specialized expertise, but the demand for certain types of legal services is also reduced compared to larger markets.

Firms in smaller markets typically handle a wider variety of legal work, often expecting attorneys to be more generalists than specialists. This means that the demand for highly specialized attorneys, such as those focused exclusively on M&A or securities litigation, may be lower. However, for attorneys willing to expand their practice area knowledge and take on a broader range of cases, these markets can offer excellent opportunities.

For example, a corporate litigator moving from Washington, D.C., to Richmond may find that while there is less demand for attorneys with deep expertise in one niche, there is a need for attorneys who can handle a broader range of business litigation matters, from contract disputes to real estate and employment law issues. The lower supply of attorneys in non-sophisticated markets gives those who are flexible and adaptable an edge over their competition.

Furthermore, while salaries in non-sophisticated markets may be lower than in larger cities, the cost of living is often much more affordable, making these markets appealing for attorneys seeking a better work-life balance. Law firms in smaller markets may also offer more direct client interaction and the opportunity to take on leadership roles sooner than in larger, more hierarchical firms.

4. How Practice Areas Affect Supply and Demand

Different practice areas also have their own unique supply and demand dynamics. In some fields of law, demand consistently outstrips supply, while in others, the opposite is true. Attorneys must be aware of these trends when planning their careers or considering lateral moves.

Corporate Law

Corporate law, particularly in the areas of mergers and acquisitions and securities, tends to attract a high supply of attorneys in large markets. These are lucrative practice areas, and the competition is fierce. Demand is high in sophisticated markets, but so is the supply, which means that attorneys need to bring something unique to the table—such as a focus on a specific industry or cross-border deal experience—to stand out.

In smaller markets, demand for corporate law services may be less intense, but firms are often looking for attorneys who can handle a variety of business-related legal issues. Attorneys who can serve as general corporate counsel for local businesses may find it easier to secure positions, especially if they are willing to broaden their practice beyond high-profile M&A work.

Litigation

Litigation is another practice area where supply and demand can vary significantly by market. In major cities, demand for specialized litigators—such as those with experience in complex commercial disputes, securities litigation, or class action lawsuits—is high. However, the supply of qualified litigators is equally high, making it difficult for attorneys to differentiate themselves unless they have specific expertise or a successful track record in high-stakes cases.

In smaller markets, the demand for litigators may focus more on general commercial litigation, personal injury, or real estate disputes. Attorneys who are willing to take on a broader range of cases can find more opportunities in these markets, especially since the supply of experienced litigators is often lower. Additionally, attorneys in smaller markets may have the chance to argue cases in court more frequently, gaining valuable experience that might be harder to come by in larger markets where cases are often settled or handled by specialized teams.

Intellectual Property Law

Intellectual property (IP) law is an area where demand often exceeds supply, particularly in sophisticated markets where industries such as technology, pharmaceuticals, and entertainment drive the need for patent and trademark expertise. Attorneys with a background in science, engineering, or technology are especially sought after, as they are able to handle complex patent prosecutions and IP litigation.

In non-sophisticated markets, the demand for IP attorneys is lower, but there is often still a need for trademark and copyright work, particularly for businesses looking to protect their brand or intellectual property. Attorneys with IP experience who are willing to move to smaller markets may find themselves with less competition and more opportunities to establish themselves as local experts.

Family Law and Trusts & Estates

In contrast to highly specialized practice areas like corporate law or IP, fields like family law and trusts and estates tend to be in demand across all markets, particularly in non-sophisticated ones. These practice areas provide consistent, steady work, as they cater to the personal legal needs of individuals and families. Attorneys specializing in these fields are often in short supply in smaller markets, where general practitioners may dominate the landscape.

The demand for attorneys in family law, probate, or estate planning often exceeds supply in smaller communities, making these areas attractive for attorneys seeking stable, long-term careers. Additionally, the interpersonal nature of these practice areas means that attorneys can build strong client relationships, leading to referrals and repeat business over time.

5. Adapting to Supply and Demand: What Attorneys Can Do

Understanding the dynamics of supply and demand is only half the battle; attorneys must also know how to adapt their approach to take advantage of these trends. Here are several strategies attorneys can employ to navigate the legal job market more effectively:

1. Focus on Niche Specialization

In markets where supply is high and competition fierce, such as New York or Washington, D.C., attorneys can benefit from narrowing their focus to a specific niche. Developing a specialization in an underserved area within a broader practice can make an attorney more attractive to law firms that need someone with highly specific expertise.

For example, an attorney who focuses exclusively on cyber law or data privacy within corporate litigation will likely stand out in a crowded market compared to a general commercial litigator.

2. Consider Smaller Markets

Attorneys who are struggling to find opportunities in major cities should consider expanding their search to smaller or mid-sized markets, where supply is lower. Firms in these markets are often eager to bring in attorneys with experience from larger, sophisticated markets and may offer more leadership and client development opportunities as well.

A corporate attorney moving from Los Angeles to Richmond may have a broader range of job prospects simply because the supply of qualified candidates in that market is lower, and their big-city experience sets them apart from local competition.

3. Be Open to Broadening Practice Areas

In non-sophisticated markets, where firms often require attorneys to handle a variety of legal matters, being a generalist can be an advantage. Attorneys who are open to expanding their practice areas—such as a corporate attorney willing to handle real estate or employment law matters—can increase their chances of securing a position.

Firms in smaller markets value flexibility, and attorneys who can demonstrate versatility are more likely to be hired, even if the firm was initially looking for a specialist in a different area.

4. Build Strong Relationships and Networks

Networking remains one of the most effective ways to navigate supply and demand dynamics. Attorneys who actively build relationships with other professionals in their market—through bar associations, alumni groups, or industry-specific events—can tap into unadvertised opportunities.

In smaller markets, personal relationships often play a larger role in hiring decisions. Attorneys who take the time to connect with local practitioners and decision-makers can gain access to positions that may never be formally posted.

Conclusion

The legal job market is shaped by the forces of supply and demand, and attorneys who understand these dynamics can position themselves to take advantage of emerging opportunities. While sophisticated markets may offer more specialized roles, they are also more competitive. In contrast, non-sophisticated markets provide opportunities for generalists or those willing to broaden their practice areas. By focusing on niche specializations, considering smaller markets, and building strong networks, attorneys can successfully navigate the legal job market and find positions that align with their skills and career goals.


Alternative Summary

Harrison is the founder of BCG Attorney Search and several companies in the legal employment space that collectively gets thousands of attorneys jobs each year. Harrison’s writings about attorney careers and placement attract millions of reads each year. Harrison is widely considered the most successful recruiter in the United States and personally places multiple attorneys most weeks. His articles on legal search and placement are read by attorneys, law students and others millions of times per year.

More about Harrison

About LawCrossing

LawCrossing has received tens of thousands of attorneys jobs and has been the leading legal job board in the United States for almost two decades. LawCrossing helps attorneys dramatically improve their careers by locating every legal job opening in the market. Unlike other job sites, LawCrossing consolidates every job in the legal market and posts jobs regardless of whether or not an employer is paying. LawCrossing takes your legal career seriously and understands the legal profession. For more information, please visit www.LawCrossing.com.
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