In an era when clients have numerous law firm choices and even affordable online options like LegalZoom, attorneys cannot afford to be average. If attorneys are just ho-hum when it comes to customer service and product, then their business will inevitably suffer when clients go elsewhere. After all, when you look at Yelp for a new restaurant, would you go to the five-star place with hundreds of glowing reviews or the 3-star establishment that looks like it’s barely keeping its lights on? Hiring an attorney has way higher stakes than choosing a place to eat so you can only imagine the decision-making process in clients’ minds.
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