var googletag = googletag || {}; googletag.cmd = googletag.cmd || []; googletag.cmd.push(function() { googletag.pubads().disableInitialLoad(); });
device = device.default;
//this function refreshes [adhesion] ad slot every 60 second and makes prebid bid on it every 60 seconds // Set timer to refresh slot every 60 seconds function setIntervalMobile() { if (!device.mobile()) return if (adhesion) setInterval(function(){ googletag.pubads().refresh([adhesion]); }, 60000); } if(device.desktop()) { googletag.cmd.push(function() { leaderboard_top = googletag.defineSlot('/22018898626/LC_Article_detail_page', [728, 90], 'div-gpt-ad-1591620860846-0').setTargeting('pos', ['1']).setTargeting('div_id', ['leaderboard_top']).addService(googletag.pubads()); googletag.pubads().collapseEmptyDivs(); googletag.enableServices(); }); } else if(device.tablet()) { googletag.cmd.push(function() { leaderboard_top = googletag.defineSlot('/22018898626/LC_Article_detail_page', [320, 50], 'div-gpt-ad-1591620860846-0').setTargeting('pos', ['1']).setTargeting('div_id', ['leaderboard_top']).addService(googletag.pubads()); googletag.pubads().collapseEmptyDivs(); googletag.enableServices(); }); } else if(device.mobile()) { googletag.cmd.push(function() { leaderboard_top = googletag.defineSlot('/22018898626/LC_Article_detail_page', [320, 50], 'div-gpt-ad-1591620860846-0').setTargeting('pos', ['1']).setTargeting('div_id', ['leaderboard_top']).addService(googletag.pubads()); googletag.pubads().collapseEmptyDivs(); googletag.enableServices(); }); } googletag.cmd.push(function() { // Enable lazy loading with... googletag.pubads().enableLazyLoad({ // Fetch slots within 5 viewports. // fetchMarginPercent: 500, fetchMarginPercent: 100, // Render slots within 2 viewports. // renderMarginPercent: 200, renderMarginPercent: 100, // Double the above values on mobile, where viewports are smaller // and users tend to scroll faster. mobileScaling: 2.0 }); });
Download App | FOLLOW US ON SOCIAL MEDIA
 Upload Your Resume   Employers / Post Jobs 

A Dual Career

published February 28, 2013

By CEO and Founder - BCG Attorney Search left
Published By
( 5 votes, average: 4.3 out of 5)
What do you think about this article? Rate it using the stars above and let us know what you think in the comments below.
Synergy can be defined as two actions working together to produce a result more powerful than the sum of its parts. In the case of Kathleen Flynn Peterson, the combination of her two professional backgrounds has produced a new professional posture with greater potential than either of her individual careers.

NURSE AND LAWYER


Kathleen began her practice of law with a background as a registered nurse. Her goal was to develop a law practice emphasizing her experience with nursing, concentrating on the areas of medical malpractice and medical products litigation.

She was fortunate to join a very reputable law firm with a different ferment practice areas in a several nation-wide locations.

The partners in the medical litigation department had excellent reputations, and Kathleen's assumption was that cases referred to the firm would be referred to them directly. In order for her to develop her own clientele, she knew it would be necessary to develop an independent reputation as a competent and successful litigator within the firm.

EXPERT WITNESSES

A successful medical malpractice and medical products, ability practice requires the availability of expert witnesses. These are people who can assist litigators in evaluation of cases.

They also serve as witnesses at the respective trials of the various cases. Thus, the goal of developing this practice area requires developing a strong network of medical expert wit nesses.

Kathleen's marketing strategy was to differentiate her from other litigators and to stress her nursing background. She chose to begin marketing her practice to a group she was very comfortable with and a group with whom she would have a great deal of credibility - nurses.

Nurses in the state of Minnesota have continuing education requirements in order to keep their licenses. Kathleen contacted each hospital in service director in the state of Minnesota as well as the organizations which were offering continuing education courses for nursing. She advised them of her background, experience and willingness to make presentations to nurses regarding the legal aspects of nursing practice. The offer for her presentations was made with no strings attached; they would be free of charge.

THE SEMINAR CONCEPT

At each seminar Kathleen provided the participants with her name and phone number and offered to answer any questions the participants had following the seminar, or in the future - again without any charge to them.

Through the presentations to nurses, she was able to develop a network of individuals who knew of her skills as an attorney, and at the same time develop her vast network of ex pert witnesses. At every lecture, she would receive contacts for future lectures. Soon she was giving frequent lectures to large audiences of nurses. Nurses were telling their friends, families, colleagues and patients about Kathleen's services as an attorney with a strong medical background. Soon she was receiving many more case referrals. As her practice enlarged, she began receiving many more invitations to speak than she could really accept. To solve that problem, she produced a videotape of her seminar. The videotape was marketed independently and was also offered to individuals who had invited her to lecture when she was not personally able to speak.

SIDE EFFECTS

Just as synergy played a significant role in the combining of her two careers, so too did it play an important role in the combination of seminars and video presentations.

The contacts she made during those presentations served to substantially enlarge her network of referrals as well as expert witnesses. She also gained a great deal of experience in public speaking, a bonus which helped enhance her skills as a trial advocate.

Alternative Summary

Harrison is the founder of BCG Attorney Search and several companies in the legal employment space that collectively gets thousands of attorneys jobs each year. Harrison’s writings about attorney careers and placement attract millions of reads each year. Harrison is widely considered the most successful recruiter in the United States and personally places multiple attorneys most weeks. His articles on legal search and placement are read by attorneys, law students and others millions of times per year.

More about Harrison

About LawCrossing

LawCrossing has received tens of thousands of attorneys jobs and has been the leading legal job board in the United States for almost two decades. LawCrossing helps attorneys dramatically improve their careers by locating every legal job opening in the market. Unlike other job sites, LawCrossing consolidates every job in the legal market and posts jobs regardless of whether or not an employer is paying. LawCrossing takes your legal career seriously and understands the legal profession. For more information, please visit www.LawCrossing.com.

published February 28, 2013

By CEO and Founder - BCG Attorney Search left
( 5 votes, average: 4.3 out of 5)
What do you think about this article? Rate it using the stars above and let us know what you think in the comments below.